The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational results Involvement – knowing their opinion is heard and is respected. High employee engagement creates around 22% higher ...
Read moreThe global financial recession affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. To survive and pave the way for future success, corporations tightened their belts and try to change strategy in order to ride out the pressures. DuPont is one of those corporations. The company was really hit in September 2008 when the financial system in the United States came close to collapse. Sales in some DuPont ...
Read moreWith so many digital tools now available to communicators, we are tempted to constantly seek new ways to communicate better internally. UK internal communication expert Liam FitzPatrick recently said in the PR Conversations blog to stop looking for the new or the quick fix and work harder on the basics to make an impact with employees: “Nothing clever; just basic skills like writing, planning, project managing and listening.” And the ability to act as ...
Read moreOne of the managers I admire tries to explain concepts by using a marker pen and whiteboard – in his office or in a larger venue. Vincent thinks visually. I look at what he has quickly presented on the whiteboard in his office and marvel at the way those concepts have become clearer through his use of visuals – diagrams, graphs, and little flow charts. What’s more – the whiteboard images can be quickly ...
Read moreResearch has found it is very important to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and much more productive than those who don’t make a connection. How can a link best be established? Put one group in front of another. Put a recipient in front of a provider, and the beneficial change will happen. Just being aware of the impact your ...
Read moreOrganizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the changed priorities are during difficult periods. The global financial crisis was clearly one of those times - and now the world is facing a pandemic health crisis. What sort of information is important to communicate during difficult times? It is important to get back to fundamentals and to communicate ...
Read moreMost employers were doing the right thing and communicating more with their employees during the tough times of the global financial recession, according to a 2008 survey by international HR firm, Watson Wyatt Worldwide (now Willis Towers Watson). Let's hope they have continued to learn about the importance of keeping employees informed. Watson Wyatt surveyed senior communicators in a broad range of US industries about the impacts of the financial crisis. Two thirds of ...
Read moreIt is even more important to communicate well with employees when an organization is under financial pressure. Employees everywhere are justified in being concerned about the security of their jobs. Employees worry about their retirement funds and even about the future of their organization. In their preoccupation with the problems they are prone to circulate rumors and lose productivity by speculating about the impact of the recession on them. So what can be done? ...
Read moreDifferent audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of different audience segments – internally and externally. Audience segmentation is the process of dividing an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is ...
Read moreFirms with high levels of employee wellbeing consistently achieve superior long-term returns Economics experts report from their global study that "Higher employee wellbeing is associated with higher productivity and firm performance." They found "correlations between employee wellbeing, employee productivity and firm performance across all industries and regions." Writing a 2019 article for the World Economic Forum, George Ward and Christian Krekel from the London School of Economics, and Jan-Emmanuel De Neve from University College ...
Read moreBias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under