Visual communication

Written and posted 14 Oct 2019

A well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential investors. Having worked on the launch or change of various logos during my career, I was interested to recently read a Harvard Business Review article about research on what makes […]

Written and posted 2 Mar 2017

If you want to find free stock images for your website, newsletter or marketing material, this Stock Photo Secrets website offers links to 27 good stock photo sites with a summary and review of each one. Good advice is provided about accessing free stock photos, and using photos covered under a Creative Commons license. This […]

Written and posted 2 Mar 2017

Reviewing my business email signature block recently, I realized proper consideration is needed to capitalize on the impression it gives. Some email signatures look professional; others look like an afterthought. I find it discourteous when people don’t bother to use their name to sign off an email – they just use their signature block or […]

Written and posted 1 Mar 2015

Visual images and videos have quickly become important to the usefulness of PR material to journalists and to your own readers. Words used to be sufficient, but good visual material provided with the words makes information more effective. However, it can be time-consuming and costly to find suitable visual material. Helen Nesterenko from writtent.com suggests […]

Written and posted 27 Feb 2015

Most crisis plans overlook the critical need for handling visual images. I’m a writer by nature, and I tend to see things in terms of written words, but increasingly the trend is for people to want visual material. And images are essential today for good crisis communication. Reflecting the dramatic increase in the use of […]

Written and posted 27 Feb 2015

Suzanne Salvo, one-half of Salvo Photography, offers tips for shooting dynamic photos and great videos, two things all communicators ought to know how to do. There’s a good reason why most corporate communications don’t include any images. “Most communicators have been trained in words,” Suzanne Salvo, co-owner of Salvo Photography, told an overflow audience at […]

Written and posted 27 Feb 2015

By Aubrey Phelps Although they don’t represent anything particularly new in the presentation of visual material, infographics are a good way to simplify data and make it visually interesting. You might say we are in the golden age of infographics. They’re everywhere, arranging humdrum facts to show connections we didn’t know existed. We share them […]

Written and posted 27 Feb 2015

Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It’s a well-known fact that people are visual. They like things that attract their eyes, like color and images. Make your business memorable with great images. No matter what your business or […]

Written and posted 25 Feb 2015

‘Two’s company, but three’s a crowd’. We have all heard that saying. And it’s true. A few years ago, when we took our 12 year-old daughter (an only child) to a nearby island for a vacation with two of her school friends for a couple of weeks, I discovered for myself that three was one […]

Written and posted 23 Feb 2015

If you are like most public relations people, you tend to think in terms of words when you pitch story ideas to news media. I know I do. However, often a media pitch is more effective when it is based on a pictorial idea, especially if the news angle isn’t strong. Therefore, when you prepare […]