Social media

Use caution before committing to Twitter

01 Jun, 2020 Social media

Acerbic New York blogger BL Ochman has compiled a list of reasons why organizations should think carefully before plunging into the use of Twitter for marketing and communication activities. No doubt Ochman has seen what Donald Trump has done with Twitter, and she suggests being careful about using it as a corporate communication tool. Image: Twitter logo. “Should your company be on Twitter? Not necessarily. Top 10 reasons not to join Twitter: Every Tweet ...

Read more

Simple ways to measure social media ROI

01 Jun, 2020 Social media

Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not everyone in PR is a whiz or even knowledgeable about ROI measures, so this information is helpful. It must be noted that these are mostly output measures, not results measures, so more work would be needed to determine what to do with the data and what the end results ...

Read more

Tips for getting more out of LinkedIn

01 Jun, 2020 Social media

Whether you’re a consultant, freelancer, business owner or corporate employee, LinkedIn is a great place to meet people, forge solid business connections, and showcase your expertise. To get more from LinkedIn, follow these 6 tips: 1. Beef up your profile summary According to Jason Alba, who wrote, "I’m on LinkedIn, Now What???," the biggest mistake people make is neglecting their Profile Summary. As the name implies, the Profile Summary should include a pithy summary ...

Read more

Social media has become vital in crisis response

01 Jun, 2020 Issues and crises, Social media

After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found that landlines were down. What could be done to reach people? Social media. Within an hour of the earthquake striking Japan, Google launched their Person Finder app on their home page registry as a message board for survivors, family, and loved ones. The Person Finder was built by the ...

Read more

10 ways to make your Facebook landing page dynamic

01 Jun, 2020 Social media

This post originally ran on Toprankblog.com Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab a fan’s attention. Here are 10 things you can do to turn ...

Read more

How to respond to a social media attack

01 Jun, 2020 Issues and crises, Social media

Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the wider business world. People have become more polarized politically, and are quick to criticize on impulse. What's the best way to respond to such attacks? I'm a big fan of US linguistics expert George Lakoff, who has developed an effective formula for dealing with social media attacks. He says ...

Read more

Six rules for using social media in marketing communication

01 Jun, 2020 Communication campaigns, Marketing communication, Social media

Your social media campaigns need to be planned carefully so you engage with people to focus closely on their interests. Otherwise, you will drive them away. This article outlines 6 rules for engaging successfully with your key audience. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

Read more

How to use social media to build a better organization

01 Jun, 2020 Social media

Freelance writer David Ferris wrote this useful article on how organizations can successfully develop a social media program: More and more companies are turning to social media as a way to tap the innovation and talent that leaders know could blossom, if the right people could connect. How can your organization use social media to solve problems and create a sense of community? In 2010, grocer SuperValu realized it had become big—perhaps too big. ...

Read more

Adopting a social media mindset

01 Jun, 2020 Social media

Adapted from an original article by David Ferris in the Workforce magazine Social media experts acknowledge that social media tools can unleash forces that are difficult to control. Giving everyone a voice can challenge the worldview of people who are used to calling the shots. "People who have grown up in a hierarchical business model may have some fear of the contact sport element of it," says Kathryn Yates, director of communications consulting at ...

Read more

Articles, Ideas & Information to boost your career

Join 5000+ subscribers to our free newsletter and get awesome communication tips delivered monthly direct to your inbox.

Read the latest newsletter