Reputation, trust, stakeholder relations

Why blogs are effective for online reputation management

01 Jun, 2020 Issues and crises, PR and the internet, Reputation, trust, stakeholder relations

By Chesa Keane When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is blogging. Blogging is a widely used way to get your message out quickly on the internet. There are a number of reasons why blogging works so well for online reputation management: A blog posting can be created and ...

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Genuinely listening to stakeholders is more crucial than ever

01 Jun, 2020 Reputation, trust, stakeholder relations

Whatever your political views, there is no doubt there is much uncertainty around the world. In such a climate of uncertainty, employers and communicators need to revisit communication activities to adapt to these changes. This article reminds us that genuine listening to stakeholders is more crucial than ever. Recent disruptive experience has shown what happens when politicians and employers don’t listen to stakeholder concerns. Inequality leading to major disruption Despite a strong global economy ...

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Why trust is really important to your organization

01 Jun, 2020 Reputation, trust, stakeholder relations

Trust is really important to us as individuals. We have all wondered at some stage, “How far can I trust this person to do the right thing?” But trust applies just as strongly to organizations. Trust allows people to rely on others without feeling obliged to protect themselves with legal precautions at every turn. Trust between organizations depends greatly on the history of interactions between them or on word of mouth about their previous ...

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Stakeholders key to resisting the onslaught of fake news and false ‘facts’

01 Jun, 2020 Media relations, Reputation, trust, stakeholder relations

The US election result in 2016 suddenly focused us on the major problems caused by the spread of false information, but the problem of fake news, misinformation, false rumors, and propaganda has been around in various forms for thousands of years. The main difference now is most likely the use of the internet. Not only is biased news and commentary available in traditional media but even more is all around us on the internet. ...

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Use information and stakeholder relationships to benefit from office politics

01 Jun, 2020 Annual communication plans, Interpersonal communication, Reputation, trust, stakeholder relations, Workplace relationships

Many people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...

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How to reach influencers

01 Jun, 2020 PR and the internet, Reputation, trust, stakeholder relations

Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the online influencer. What’s more, these influencers can be present internally as well as externally. The key is to identify influencers and win their support. Internal influencers are not just people who hold management or supervisory positions; they are very ...

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How to win top level support for your communication role

01 Jun, 2020 Careers, Managing upwards, Proving PR value, Reputation, trust, stakeholder relations

When I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested in good news being communicated to employees. This approach meant that important and difficult issues were not shared with staff, even though the company was struggling as the economy turned down. It was a frustrating time because employees knew the communication wasn’t candid and therefore ...

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