PR management

Here’s a great way to make creative decisions

01 Jun, 2020 Creativity and innovation, PR management, PR planning, strategy, budgeting

As communication professionals we are usually obliged to depend on our own creativity. We are not a service industry like advertising in which account executives receive a client brief they relay to their ‘creative department.’ PR firms and in-house staff usually don’t have this luxury, although in-house staff can appoint consultants to propose creative ideas – at a cost. Instead, we have to be all-rounders in managing the work and being creative as well. ...

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Coaching your team will produce better results

01 Jun, 2020 Business management, Employee engagement, performance development, PR management

Most managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top performance from their staff. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to ...

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Communicate about the 5 big organizational questions

01 Jun, 2020 Internal communication, PR management

Organizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the changed priorities are during difficult periods. The global financial crisis was clearly one of those times - and now the world is facing a pandemic health crisis. What sort of information is important to communicate during difficult times? It is important to get back to fundamentals and to communicate ...

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Solve workplace problems with a positive approach

01 Jun, 2020 PR management, PR planning, strategy, budgeting, Project management

When things go wrong, or potentially wrong, managers and supervisors tend to be critical and look for scapegoats. They don't think about future solutions for problems. I was involved in this type of situation a couple of times myself when I was Corporate Affairs Manager at Western Power – fortunately as a beneficiary in the following case: When Operations had messed up their operational(!) response to a hurricane, they managed to divert attention by ...

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New ways to make tough decisions

01 Jun, 2020 Business management, PR management

As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and crisis decision-making these days. And if you are a member of your organization’s executive team – a role requiring you to confront operational problems – many decisions would be even more complex and longer-term. So how can you use more innovative ways to reach solutions? Making tough decisions Various ...

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Six questions to ensure staff are on track with their work priorities

01 Jun, 2020 PR management

Many managers struggle to get their staff to understand and align their work priorities to what is needed. Marshall Goldsmith, a US expert executive coach, recommends you ask six strategic questions to get direct reports on the right track. These questions effectively form the basis for a periodic performance review meeting with staff. Goldsmith proposes quarterly one-on-one meetings with each staff member. Six key questions should be asked each time. These should create a ...

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Quick tips for managing your boss

01 Jun, 2020 PR management, Workplace relationships

Making a point of getting noticed by those who count is a career-enhancing move because their views will no doubt positively influence the boss as well. Being recognized as being good at the job is the best way to be noticed. Effective communicators find ways for their strengths, abilities and willingness to make the extra effort to be seen by those who count. You should seek your boss’s opinion. Present proposals so your boss ...

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7 tips for getting get your top management to communicate better with employees

01 Jun, 2020 Business management, PR management

If you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. But middle managers need good lines of communication from top management in order to engage their own staff. Unfortunately, good contact from the top happens far too rarely, according to a 2018 Gatehouse survey of employee engagement and internal communication. Poor ...

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Ways to prove your worth with senior management

01 Jun, 2020 PR management, Proving PR value

Proving our worth as communicators can be a real challenge, especially during tough economic times, but some astute professionals ensure they can prove the value of their work by using some thought. Meet with senior managers to understand their priorities and concerns Smart professionals meet with senior managers, especially line (divisional) managers to find out what are the major problems on their minds. Then they develop communication activities to directly help solve those problems. ...

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How to maximize good results from your meetings

01 Jun, 2020 PR management

In my rush of work recently I failed to follow up a couple of important meetings. Now I’m suffering the consequences because I tried to recall all the key points a month later – and couldn’t. Both meetings were exploratory with experts in two different fields, and both the experts and myself should have written and shared notes to ensure we were on the same wavelength. This frustration reminded me of some key advice ...

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