Internal communication

CEO and senior leaders are critical to employee satisfaction and engagement

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication, Leadership role

Why is employee engagement important? Why push for stronger employee engagement? Well, a whole range of benefits are generated from treating employee engagement as a priority, even the most important organizational priority. Some of the most important benefits are listed below, as discussed in an 2018 article by Quantum Workplace. Every benefit is backed up by research referred in the article: Increased employee safety Better employee health Happier employees Greater employee satisfaction Better home ...

Read more

Good internal communication leads to stronger employee engagement and therefore better organizational performance

01 Jun, 2020 Annual communication plans, Employee engagement, experience, satisfaction, Internal communication, Leadership role, PR planning, strategy, budgeting

Firms with high levels of employee satisfaction consistently achieve superior long-term returns. Economics experts reported from a global study they conducted that "Higher employee wellbeing is associated with higher productivity and firm performance." They found "correlations between employee wellbeing, employee productivity and firm performance across all industries and regions." Writing a 2019 article for the World Economic Forum, George Ward and Christian Krekel from the London School of Economics, and Jan-Emmanuel De Neve from ...

Read more

Communication lessons from downsizing programs

01 Jun, 2020 Change communication, Internal communication

The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few studies have investigated the perspective of those affected while they are in the midst of turmoil. Downsizing is the planned, intended reduction in personnel in an organization. Retrenchments take place, the organization shrinks and is restructured. The purpose is to change processes and decrease size to improve efficiency and ...

Read more

Use PR to help build your employer brand

01 Jun, 2020 Business management, Internal communication, Marketing communication, PR planning, strategy, budgeting

Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Employer branding is a framework for defining, managing and communicating about the total employment relationship with current and prospective employees. Another definition: employer branding is the perception of ...

Read more

Audience segmentation is important for better communication

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of different audience segments – internally and externally. Audience segmentation is the process of dividing an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is ...

Read more

How to create a better employer brand

01 Jun, 2020 Internal communication

Establishing a sound employer brand is a key way to successfully recruit and retain good employees. An employer brand is defined as the perception of the organization as a great place to work by both current and potential employees. Basically, it comprises perceptions of your organization as an employer. An employer branding program includes strategies for enhanced talent attraction, engagement and retention to strengthen the organization’s employer brand. A strong employer brand is an ...

Read more

Communicating effectively to employees in tough times

01 Jun, 2020 Change communication, Internal communication, Issues and crises

It is even more important to communicate well with employees when an organization is under financial pressure. The COVID-19 crisis has caused employees everywhere to be concerned about the security of their jobs. Employees worry about their retirement funds and even about the future of their organization. In their preoccupation with the problems they are prone to circulate rumors and lose productivity by speculating about the impact of the pandemic on them. So what ...

Read more

How you can use better communication to improve operational performance

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Poor workplace communication is a big cause of company inefficiencies A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication, following an online survey conducted by Harris Poll for Interact. The poll found an astonishing 69% of managers are often uncomfortable when communicating in general with their employees, as shown in the chart below. "More than a third (37%) ...

Read more

Use source gap analysis to find out the best source of information for your employees

01 Jun, 2020 Internal communication, PR measurement

One of the contentious debates in the communication profession in recent years has been about the preferred source of information for employees. On one side of the debate is the view by TJ Larkin that supervisors and managers are the preferred source of most employee information. On the other side is the view that employees want different information from different sources. It's common sense - ask employees about their preferred sources of information One ...

Read more

Employers need to communicate more during stressful times

01 Jun, 2020 Internal communication

Many employees say their leaders need to communicate more during the coronavirus pandemic. In a nationwide UK survey of 16,000 workers in June 2020, Hays recruitment found 43% said leaders needed to improve communication, well ahead of areas such as strategy and planning (23%) and remote staff management (13%). A third of employees said they have contact with their manager less than once a week and just 29% said they contact with their manager ...

Read more

Articles, Ideas & Information to boost your career

Join 5000+ subscribers to our free newsletter and get awesome communication tips delivered monthly direct to your inbox.