Internal communication

Keys to effective internal communication

01 Jun, 2020 Internal communication

With so many digital tools now available to communicators, we are tempted to constantly seek new ways to communicate better internally.  UK internal communication expert Liam FitzPatrick recently said in the PR Conversations blog to stop looking for the new or the quick fix and work harder on the basics to make an impact with employees: “Nothing clever; just basic skills like writing, planning, project managing and listening.” And the ability to act as ...

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You can help to improve employee engagement

01 Jun, 2020 Internal communication

One way to look at workplace success is to consider it in terms of employee engagement, which is the extent to which workers identify with, are motivated by and are willing to make an extra effort for their employer. The Gallup Organization, famous for its Gallup Polls, bases much of its work on employee engagement – which the firm defines as "those who are involved in, enthusiastic about and committed to their work and ...

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Abrupt executive departures cause communication problems

01 Jun, 2020 Internal communication, Issues and crises, Leadership and managerial communication

Abrupt departures by senior executives can be a real headache for communicators because the rumor mill will often go into a frenzy about the event. And rumors are usually worse than the truth. Fill the vacuum of information When a sudden departure has occurred, the CEO should act immediately to fill the vacuum of information. If they don’t act quickly, the rumors will start flying. It is your job as communicator to advise the ...

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How a company used internal communication to drive its survival strategy

01 Jun, 2020 Change communication, Internal communication, Leadership and managerial communication

The global financial recession affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. To survive and pave the way for future success, corporations tightened their belts and try to change strategy in order to ride out the pressures. DuPont is one of those corporations. The company was really hit in September 2008 when the financial system in the United States came close to collapse. Sales in some DuPont ...

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How to deal with rumors on the grapevine

01 Jun, 2020 Internal communication, Issues and crises, Messaging

This article has been quoted in the New York Times. Regardless of how well an organization formally communicates to its employees, people’s socialization needs will always lead employees to engage in informal conversations. Rumors often are one of the outcomes of such conversations. And if managers and supervisors don’t attend to the communication needs of their employees, the informal avenue of internal rumors definitely grows. A rumor may be mostly true, such as aspects ...

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Employee communication needs to be what employees want

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication

During the first half of my PR career, most corporate managers thought all that was required for employee communication was for someone, usually a junior employee, to churn out the internal newsletter regularly. Slowly it dawned on them that employees wanted more than that. And what’s more, the employees wanted to see more face-to-face communication from their supervisor or manager rather than outpourings from the PR team. In recent years, the pendulum has swung ...

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Good communication can hugely lift employee engagement

01 Jun, 2020 Employee engagement, experience, satisfaction, Internal communication

Communicators hold a powerful position by influencing the way things are done at work - as a manager or supervisor of their staff, and in  communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee engagement, reflecting the complexity of the concept, but a general definition suggested by Engage for Success is: Employee engagement ...

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Printed employee publications are still wanted

01 Jun, 2020 Internal communication

Based on the fundamental assumption that employees want to find out what is happening in their organization, should an employee publication be electronic or printed? Or should all employee communication be face-to-face? After all, various past studies seemed to show that employees most want to hear organizational news from their supervisor. The answers, like most things in real life, vary considerably according to many factors such as: the industry/sector, structure and location of the ...

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Good employee contact with customers leads to greater profitability

01 Jun, 2020 Internal communication, Marketing communication

Researchers have shown a direct connection between employee and customer behaviors in which employee attempts to improve customer satisfaction led to increased customer spending and therefore profitability. Study shows good employee training and communication lead to more satisfied customers. A study by North Western University in the United States found that good employee training and communication led to more satisfied customers who spent an average of 22% more than they would have otherwise. Researchers ...

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Internal communication starved of resources: Here’s how you can gain more funding

01 Jun, 2020 Internal communication, PR planning, strategy, budgeting, Proving PR value

The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee engagement are: Employees’ relationship with their supervisor/manager Line of sight – the extent to which employees can see how their work contributes to business unit and organizational results Involvement – knowing their opinion is heard and is respected. High employee engagement creates around 22% higher organizational ...

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