Cutting Edge PR
  • Home
  • Free Articles
  • Blog
  • Buy eBooks
  • Testimonials
  • About
  • Contact Us
Cutting Edge PR Cutting Edge PR
  • Home
  • Free Articles
  • Blog
  • Buy eBooks
  • Testimonials
  • About
  • Contact Us
  • Home
  • Free Articles
  • Blog
  • Buy eBooks
  • Testimonials
  • About
  • Contact Us
Ideas and information to boost your career
Home / Blog / Free Articles / Change communication

Change communication

Communicate to change behavior ahead of organizational values and culture

Written and posted 2 Mar 2017

The ultimate objective of most communication activities is to change behavior. To achieve an employee behavior change, many communicators work on the principle that they need to change employee attitudes first. It is therefore mostly better to focus on attempting to directly change employees’ behavior. Even if attitudes are changed, habits may be too strong […]

Read this article

How a company used internal communication to drive its survival strategy

Written and posted 1 Mar 2017

The global financial recession has affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. There has been nowhere to hide. To survive and pave the way for future success, corporations have tighten their belts and try to change strategy in order to ride out the pressures. DuPont is one […]

Read this article

Good communication is key to successful mergers and acquisitions

Written and posted 1 Mar 2017

Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, […]

Read this article

Successful change communication in dispersed workplaces

Written and posted 1 Mar 2015

The past few years have seen organizations everywhere struggling with tough economic conditions. As a result, almost every industry has its draining experiences of restructuring, cost saving and efficiency programs intended to prepare organizations to return to growth. One of the toughest tasks for internal communicators is trying to translate organizational strategy to dispersed workforces […]

Read this article

‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

Written and posted 1 Mar 2015

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. […]

Read this article

Ten ways to get people to change

Written and posted 27 Feb 2015

Summary of article by Morten T. Hansen – “Ten ways to get people to change” – in the Harvard Business Review, 21 September 2012. Professor Hansen is an expert in change management. How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until […]

Read this article

Four keys to successful change management

Written and posted 25 Feb 2015

These days we all recognize that we have to change individually and organizationally to keep abreast with the forces of change. This is a continual requirement in our world today. Some top communicators even say the most important role of communicators is to aid change. Change management is notoriously hard to achieve. To use ourselves […]

Read this article

Layoffs cause a double whammy for PR people

Written and posted 24 Feb 2015

Most professional communicators are aware of the downsides of downsizing. The employees who leave are usually disgruntled and those who remain are often unproductive. Dealing with low staff morale is a major issue for management and the PR staff. Unfortunately, research shows that many retrenchment (‘reform’) programs aren’t successful. Companies speak of the need to […]

Read this article

Communication lessons from downsizing programs

Written and posted 24 Feb 2015

The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few studies have investigated the perspective of those affected while they are in the midst of turmoil. Downsizing is the planned, intended reduction in personnel in an organization. Retrenchments take place, […]

Read this article

Home truths about successful change communication

Written and posted 24 Feb 2015

Workplace research proves that despite the accumulation of new technological channels, employees still want to see the CEO and senior managers face-to-face more often. When upper management do this, they improve employee satisfaction levels more strongly than arms-length tools such as newsletters, mass emails and intranets. The responses from focus groups confirm these findings. In […]

Read this article

Pages    12
Follow us on
LinkedIn
Sign up to free newsletter

Actionable information to help you achieve great results!

Fresh intelligence and insider tips in our monthly newsletter.

Loading...

Your privacy is always protected – view our privacy policy.

View Latest E-news

To view the current issue of Cutting Edge PR e-News, click here

Article Categories

Change communication (13) Core communication skills (60) Creativity and innovation (6) Employee recognition, engagement (16) Event management (1) Internal communication (28) Interpersonal communication (2) Issues and crises (22) Leadership and managerial communication (3) Leadership role (5) Marketing communication (27) Media relations (28) Persuasion, influence, motivation (21) PR and the internet (14) PR consulting (3) PR ethics (3) PR management (44) PR measurement (12) PR planning and strategy (14) PR trends (2) Project management (5) Reputation, trust, stakeholder relations (23) Social media (19) Speeches and presentation (8) Sponsorship (10) Values, culture (0) Visual communication (10)

Article Search

Featured e-book

How to deliver winning business presentations

Your complete guide to getting the results you want!

See What's Inside

Testimonial

I always enjoy reading Cutting Edge PR e-News, but this month’s is especially timely with what is going on in my work life. It gave me two ideas that I can use next week to improve working relations and keep moving toward our goals.

Carolyn Murray

Anchorage, Alaska, USA

Carolyn Murray

  • Home
  • Free Articles
  • Blog
  • Buy eBooks
  • Testimonials
  • About
  • Contact Us
  • Reprints
  • Your Privacy
  • Terms of Use
  • Sitemap
  • Feedback
Cutting Edge PR
Ideas and information to boost your PR career
Published By Cutting Edge Insights Pty Ltd
© 2005 - 2018 Cutting Edge PR Insights: Boost Your Career. All rights reserved. ABN 74 620 629 825