Change communication

Written and posted 10 Jul 2019

It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in the external business environment. This conveys important authenticity to your employees. They can perceive these pressures for themselves, becoming aware of what is happening elsewhere. Otherwise, they will invariably have […]

Written and posted 2 Mar 2017

The ultimate objective of most communication activities is to change behavior. To achieve an employee behavior change, many communicators work on the principle that they need to change employee attitudes first. It is therefore mostly better to focus on attempting to directly change employees’ behavior. Even if attitudes are changed, habits may be too strong […]

Written and posted 1 Mar 2017

The global financial recession has affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. There has been nowhere to hide. To survive and pave the way for future success, corporations have tighten their belts and try to change strategy in order to ride out the pressures. DuPont is one […]

Written and posted 1 Mar 2017

Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often the communication starts too late and doesn’t deal sufficiently with the post-merger integration issues. Mergers and acquisitions go through three broad phases. As part of an AT Kearney global survey, […]

Written and posted 1 Mar 2015

The past few years have seen organizations everywhere struggling with tough economic conditions. As a result, almost every industry has its draining experiences of restructuring, cost saving and efficiency programs intended to prepare organizations to return to growth. One of the toughest tasks for internal communicators is trying to translate organizational strategy to dispersed workforces […]

Written and posted 1 Mar 2015

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. […]

Written and posted 27 Feb 2015

Summary of article by Morten T. Hansen – “Ten ways to get people to change” – in the Harvard Business Review, 21 September 2012. Professor Hansen is an expert in change management. How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until […]

Written and posted 25 Feb 2015

These days we all recognize that we have to change individually and organizationally to keep abreast with the forces of change. This is a continual requirement in our world today. Some top communicators even say the most important role of communicators is to aid change. Change management is notoriously hard to achieve. We all find […]

Written and posted 24 Feb 2015

Most professional communicators are aware of the downsides of downsizing. The employees who leave are usually disgruntled and those who remain are often unproductive. Dealing with low staff morale is a major issue for management and the PR staff. Unfortunately, research shows that many retrenchment (‘reform’) programs aren’t successful. Companies speak of the need to […]

Written and posted 24 Feb 2015

The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few studies have investigated the perspective of those affected while they are in the midst of turmoil. Downsizing is the planned, intended reduction in personnel in an organization. Retrenchments take place, […]