Events and conferences are often replete with promotional products being given away as freebies to attendees who flock to grab swag bags from stalls in their droves. The question, then, is why branded swag is so popular and what makes it worth investing in if you have an event or conference on the horizon? This article discusses ways you benefit from including promotional products in your events and conferences.
Read moreA reader once asked me to write some articles about event management. Event management is largely about project management and check lists, but I would like to mention one aspect that tends to be overlooked. It pays event organizers to look beyond the immediate action items and pause to consider the bigger picture: the purpose or objective of the event being proposed. The purpose of an event may seem to be a given. It ...
Read moreEvent management is extremely hectic for even the most experienced professionals. Plenty of things can go wrong when you don’t put a good plan in place. Any little step you can take to make things more efficient goes a long way to making your event a success and creating memorable experiences for attendees. Here are 5 tips to help you plan and manage your event successfully. 1. Planning - measurable goals and objectives ...
Read moreCommunication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO)
COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain
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