Event management is extremely hectic for even the most experienced professionals. Plenty of things can go wrong when you don’t put a good plan in place. Any little step you can take to make things more efficient goes a long way to making your event a success and creating memorable experiences for attendees. Here are 5 tips to help you plan and manage your event successfully. 1. Measurable goals and objectives Your goals ...
Read moreA reader once asked me to write some articles about event management. Event management is largely about project management and check lists, but I would like to mention one aspect that tends to be overlooked. It pays event organizers to look beyond the immediate action items and pause to consider the bigger picture: the purpose or objective of the event being proposed. Conference photo by Evangeline Shaw on Unsplash. The purpose of an event ...
Read moreBias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under