Events and conferences are often replete with promotional products being given away as freebies to attendees who flock to grab swag bags from stalls in their droves. The question, then, is why branded swag is so popular and what makes it worth investing in if you have an event or conference on the horizon? You can promote your brand indefinitely One of the best things about promotional products is that they don’t just last ...
Read moreA reader once asked me to write some articles about event management. Event management is largely about project management and check lists, but I would like to mention one aspect that tends to be overlooked. It pays event organizers to look beyond the immediate action items and pause to consider the bigger picture: the purpose or objective of the event being proposed. The purpose of an event may seem to be a given. It ...
Read moreEvent management is extremely hectic for even the most experienced professionals. Plenty of things can go wrong when you don’t put a good plan in place. Any little step you can take to make things more efficient goes a long way to making your event a success and creating memorable experiences for attendees. Here are 5 tips to help you plan and manage your event successfully. 1. Measurable goals and objectives Your goals ...
Read moreResearch shows employees are your most important stakeholder group. They have the power to drive your operations forward or to
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the
Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers
Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each.