By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition — 95% of job candidates say a company’s reputation matters a lot to them when considering whether to take a position, a recent Employer Branding Insight Report reveals. Moreover, 50% of candidates would never work for a company with a bad reputation, even if it offers a higher salary. In the current economic uncertainty ...
Read moreBy Nicole Garrison A few years ago, virtual team meetings were common only for IT firms and startups. But COVID-19 has changed our world, and today most businesses choose to hold virtual meetings instead of face-to-face ones. The problem is that not all employers have adapted to the changes and have become accustomed to managing virtual teams. Many managers are still struggling to boost the effectiveness of online communication and improve their team’s productivity. ...
Read moreWhy is employee engagement important? Why push for stronger employee engagement? Well, a whole range of benefits are generated from treating employee engagement as a priority, even the most important organizational priority. Some of the most important benefits are listed below, as discussed in an 2018 article by Quantum Workplace. Every benefit is backed up by research referred in the article: Increased employee safety Better employee health Happier employees Greater employee satisfaction Better home ...
Read morePositive psychology experts are finding that the frequency of small, positive acts is crucial in business and personal relationships. Psychologist John Gottman, author of several books on relationships, pioneered research on marriage, which suggested there is a ‘magic ratio’ of 5 to 1 in the effectiveness of positive and negative interactions. Prof. Gottman (photo at right) found that marriages are more likely to succeed when the couple’s interactions are near a 5 to 1 ...
Read moreThe latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams achieved consistent high performance across countries, industries, organizations, and teams. (A meta-analysis is a study of many studies. "This research method provides a more precise estimate of the influence of team engagement on performance outcomes than any one study can capture," Gallup consultants state.) When comparing top-quartile engagement (in ...
Read moreCommunicators hold a powerful position by influencing the way things are done at work - as a manager or supervisor of their staff, and in communicating about good practice in employee relations, which leads to stronger employee engagement. Definitions of employee engagement Employee engagement is a vital workplace concept. There are various definitions of employee engagement, reflecting the complexity of the concept, but a general definition suggested by Engage for Success is: Employee engagement ...
Read moreMost organizations of a reasonable size fall well short of maintaining happy workers and achieving high productivity. In my own observations over 25 years, a top employer is rare to find. Despite great advances in management training and in technology, most companies still don’t succeed – for many reasons. How does your employer rate? And what can you do as a communicator to improve it? What makes a great workplace? The Great Place to ...
Read moreI once started a new contract position with an engineering company employing 2,000 people, and as a new arrival I looked with great interest at the recruitment and onboarding process. It was terrible! Communication with me as a new arrival should have been much better - before and after joining them. This experience reinforced to me the importance of internal communication for onboarding new employees, which is the process of integrating new arrivals into ...
Read moreEngagement is probably the most important aim in communication right now – central to employee engagement and also audience engagement in social media. We will be looking at employee engagement in this article because it is central to the performance of your organization. Employee engagement is a vital driver of organizational results, and therefore the aim of improving employee engagement is probably the most important quest in employee management. Since engagement is crucial to ...
Read moreDuring the first half of my PR career, most corporate managers thought all that was required for employee communication was for someone, usually a junior employee, to churn out the internal newsletter regularly. Slowly it dawned on them that employees wanted more than that. And what’s more, the employees wanted to see more face-to-face communication from their supervisor or manager rather than outpourings from the PR team. In recent years, the pendulum has swung ...
Read moreHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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