Coronavirus-era lockdowns have forced us all to re-evaluate where we work and how we maintain a healthy work-life balance. As unlikely as widespread remote work might have seemed two years ago, this option now defines the work experience of PR professionals the world over. But as lockdown procedures ebb while the vaccine rollout progresses, PR and other organizational managers will be asking whether to return to the office or not. The answer will depend ...
Read moreThe effects of the catastrophic COVID-19 pandemic will last for years around the world. Communication professionals and organizational management need to understand the global and local impact of the virus. You can update and increase your understanding of all important aspects of a virus response so you know the best ways to communicate. By reading the article titles listed below, from 2021, and accessing the most relevant ones you will increase your wide understanding, ...
Read moreShocking survey results: 4 out of 10 Americans say they would not commit to having a COVID-19 vaccine Communicators need to prepare for the next stage of COVID-19 response - in which people have a vaccine dose to guard against the dangerous infection. However, some people ('anti-vaxxers') oppose vaccinations on principle, and others will be swayed by propaganda against vaccines ("You can’t argue someone out of a conspiracy theory."). These people will be a ...
Read moreThe effects of the catastrophic COVID-19 pandemic will last for years around the world. Communication professionals and organizational management need to understand the global and local impact of the virus. You can update and increase your understanding of all important aspects of a virus response so you know the best ways to communicate. By reading the article titles listed below, from 2020, and accessing the most relevant ones you will increase your wide understanding, ...
Read moreResearch shows employees are your most important stakeholder group. They have the power to drive your operations forward or to
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the
Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers
Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each.