Communication plans

Use information and stakeholder relationships to benefit from office politics

01 Jun, 2020 Annual communication plans, Interpersonal communication, Reputation, trust, stakeholder relations, Workplace relationships

Many people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...

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Clearly define problems to reach best solutions

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

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Opportunities for PR in new staff recruitment and onboarding

01 Jun, 2020 Annual communication plans, Employee engagement, experience, satisfaction, PR planning, strategy, budgeting

I once started a new contract position with an engineering company employing 2,000 people, and as a new arrival I looked with great interest at the recruitment and onboarding process. It was terrible! Communication with me as a new arrival should have been much better - before and after joining them. This experience reinforced to me the importance of internal communication for onboarding new employees, which is the process of integrating new arrivals into ...

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Use this easy 5-step formula for more effective campaign messaging

01 Jun, 2020 Communication campaigns, Messaging

When you write a proposal to win approval from senior management or a client for a communication campaign, you will benefit from using this formula to persuade decision makers. It’s quite a simple, but effective way to make your writing more persuasive. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Articles, Ideas & Information to boost your career