Communication plans

‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

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How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Nine key elements for building a top annual communication plan

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...

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Use stewardship techniques to safeguard relationships with your long-term stakeholders

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Since many communication activities are short-term, we tend to move on and forget some of our most important stakeholders who will continue to be important. Good relationship management is required. Read in this article how you can safeguard your ongoing relationships with key stakeholders. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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You can use VUCA analysis for better issue management

01 Jun, 2020 Annual communication plans, Issues and crises, PR planning, strategy, budgeting

VUCA analysis has become a trendy term in some management circles, especially in the finance sector. VUCA is an acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity, and is used to describe key characteristics of the external environment. It is another analytical tool that can be used in issue management. Some knowledge of VUCA factors is valuable to communicators. Apart from considering these factors in your own communication plans, you will impress senior management ...

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Use better communication to improve operational performance

01 Jun, 2020 Communication plans, PR management, Proving PR value

In addition to your traditional communication role, you can make your presence felt by improving operational communication and therefore operational performance. You may ask why you should become involved in operational communication. After all, it should be an operational responsibility. The answer is that workplace communication is probably the most important communication of all—because it directly affects profitability, or in the case of government entities, their efficiency and effectiveness. And if operational managers aren’t ...

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Make the most of SWOT analysis for communication planning

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

SWOT analysis is widely used in strategic planning and is a powerful tool for assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. This article explains how to develop a robust SWOT analysis to suit your needs. The article is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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Don’t just rely on previous figures and assumptions for budgeting

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated with others in your organization or for a client. If most of your budgeting and planning has been on that basis, you are in plenty of company. That’s how most budgeting is done. But it results in budget inertia – merely repeating much of the same as before. Don't ...

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How you can simply become more creative

01 Jun, 2020 Communication plans, Creativity and innovation

Many people think creativity is an elusive skill. But you can learn business creativity by applying a simple, but clever formula. Included in this article are outstanding real-life examples based on the formula, which will help you understand and apply the formula for creative success. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Six rules for using social media in marketing communication

01 Jun, 2020 Communication campaigns, Marketing communication, Social media

Your social media campaigns need to be planned carefully so you engage with people to focus closely on their interests. Otherwise, you will drive them away. This article outlines 6 rules for engaging successfully with your key audience. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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