Communication campaigns

Turn the focus from tactical to strategic for better value

01 Jun, 2020 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting, Proving PR value

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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