Communication campaigns

Audience segmentation is important for better communication

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of different audience segments – internally and externally. Audience segmentation is the process of dividing an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is ...

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Your past record or future potential – which angle is more persuasive for pitching a campaign proposal?

01 Jun, 2020 Careers, Communication campaigns

When you are presenting a business proposal, do you base your case on its potential or on your past record with similar activities? The answer has been revealed by recent research. This article explains which alternative you can use for better results. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to sell your communication plan to senior management

01 Jun, 2020 Annual communication plans, Communication campaigns, Proving PR value

A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t get approved by senior management. This was one of the key points made by Angela Sinickas, a US expert on communication planning and measurement. When I brought her out to conduct six workshops around Australia and New Zealand, she always impressed participants with her ‘street-smart’ approach. In true professional ...

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How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Six rules for using social media in marketing communication

01 Jun, 2020 Communication campaigns, Marketing communication, Social media

Your social media campaigns need to be planned carefully so you engage with people to focus closely on their interests. Otherwise, you will drive them away. This article outlines 6 rules for engaging successfully with your key audience. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Use this easy 5-step formula for more effective campaign messaging

01 Jun, 2020 Communication campaigns, Messaging

When you write a proposal to win approval from senior management or a client for a communication campaign, you will benefit from using this formula to persuade decision makers. It’s quite a simple, but effective way to make your writing more persuasive. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Ask key questions to reach best solutions in business

01 Jun, 2020 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to create a strong message strategy in campaigns

01 Jun, 2020 Communication campaigns, Messaging

When you are developing a large communication campaign, you need to form an overarching message as well as supporting messages and ‘proof points’ that offer backup and more detail. This article details how you can do this, listing helpful examples from real life. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Ensure your campaign is legitimate with stakeholders

01 Jun, 2020 Communication campaigns, PR planning, strategy, budgeting

Gain legitimacy for your campaign by confirming the support of key stakeholders before you take your plans to a wider audience. Don’t wait until later – do it upfront. This article outlines what you can do to gain support from key stakeholders before a campaign.

It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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How you can use better communication to improve operational performance

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Poor workplace communication is a big cause of company inefficiencies A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication, following an online survey conducted by Harris Poll for Interact. The poll found an astonishing 69% of managers are often uncomfortable when communicating in general with their employees, as shown in the chart below. "More than a third (37%) ...

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