Communication campaigns

Key insights into implementing PR plans

When putting your PR plan into action, you need to identify your objectives and execute activities that enable you to maximize the results in relation to resources expended. This article discusses the broad variables of PR project management, including the use of Gantt and PERT charts. You can read the full article in a convenient Kindle collection of 12 top articles on annual communication planning and strategy for only $11.99 including tax. Click here to buy.

Ten smart ways to communicate complex ideas

The business environment has become more complex. Issues and ideas are now more complex. We have to find strong ways to communicate complex concepts and ideas. This article details 10 astute ways you can do this to break through to more effective communication. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

Setting goals and objectives makes your PR planning more effective

Knowing how to set goals and objectives for your communication activities is vital because it enables you to prove the value of your work. This article explains how to write SMART objectives, with many helpful examples to guide your thinking. This article is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

Word-of-mouth marketing potent for communication campaigns

While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said he doesn’t seek social media coverage to build up his fan base for gigs – he finds offline word-of-mouth more effective. This raises the question of word-of-mouth marketing’s value. The answer is a resounding “Very important.” Around 19% of an average US brand’s sales is driven by social conversations ...

Make the most of SWOT analysis for communication planning

SWOT analysis is widely used in strategic planning and is a powerful tool for assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. This article explains how to develop a robust SWOT analysis to suit your needs. The article is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

Clearly define problems to reach best solutions

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

Defining the problem is the important first step in planning

Some communication problems seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater depth of thought. They may contain deeper or more complex factors that need resolving – and defining. One way to cut to the core of the problem or issue is to clearly define it as a problem statement. The problem statement should refer to the main likely impact on your organization, including ...

Are biased decisions damaging your results?

People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

Good risk management is important in PR planning

Many types of risk concerns have emerged into our thinking in recent years. Reflecting this, risk management is becoming an integral part of good communication practice. Read this article to increase your understanding of the steps you can take to reduce risk. It is available to you in a special Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

What’s the ideal number of people in your campaign team or committee?

A team’s output is so often affected by the number of team members. Yet this issue is seldom discussed. You need enough people for a good range of ideas, but not too many to bog down meetings with side issues. This article outlines the ideal number of team members.

It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.