Annual communication plans

Make the most of SWOT analysis for communication planning

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

SWOT analysis is widely used in strategic planning and is a powerful tool for assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. This article explains how to develop a robust SWOT analysis to suit your needs. The article is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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You can use VUCA analysis for better issue management

01 Jun, 2020 Annual communication plans, Issues and crises, PR planning, strategy, budgeting

VUCA analysis has become a trendy term in some management circles, especially in the finance sector. VUCA is an acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity, and is used to describe key characteristics of the external environment. It is another analytical tool that can be used in issue management. Some knowledge of VUCA factors is valuable to communicators. Apart from considering these factors in your own communication plans, you will impress senior management ...

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Defining the problem is the important first step in planning

01 Jun, 2020 Annual communication plans, Communication campaigns, Communication plans, Issues and crises, PR planning, strategy, budgeting

Some communication problems seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater depth of thought. They may contain deeper or more complex factors that need resolving – and defining. One way to cut to the core of the problem or issue is to clearly define it as a problem statement. The problem statement should refer to the main likely impact on your organization, including ...

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Don’t just rely on previous figures and assumptions for budgeting

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated with others in your organization or for a client. If most of your budgeting and planning has been on that basis, you are in plenty of company. That’s how most budgeting is done. But it results in budget inertia – merely repeating much of the same as before. Don't ...

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Good risk management is important in PR planning

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

Many types of risk concerns have emerged into our thinking in recent years. Reflecting this, risk management is becoming an integral part of good communication practice. Read this article to increase your understanding of the steps you can take to reduce risk. It is available to you in a special Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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A strategic approach to annual budgeting

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Annual corporate PR budgeting is a complex process requiring a skillful balance of many factors. This article summarizes a practical approach to developing a corporate PR budget. A sample annual corporate PR budget and budget notes are included at the end of the article. It is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax.Click here to buy

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Good internal communication leads to stronger employee engagement and therefore better organizational performance

01 Jun, 2020 Annual communication plans, Employee engagement, experience, satisfaction, Internal communication, Leadership role, PR planning, strategy, budgeting

The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams achieved consistent high performance across countries, industries, organizations, and teams. (A meta-analysis is a study of many studies. "This research method provides a more precise estimate of the influence of team engagement on performance outcomes than any one study can capture," Gallup consultants state.) When comparing top-quartile engagement (in ...

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Make communication central to achieving your organization’s mission

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Your organizational mission statement should be about the core solutions your leaders believe you provide in society. A mission statement applies to any large or small business entity. Read in this article some great examples of mission statements and the key role communication plays. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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Audience segmentation is important for better communication

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of different audience segments – internally and externally. Audience segmentation is the process of dividing an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is ...

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