Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture. It helps to know how to reduce bias in your planning and decisions, even for apparently simple decisions. Research suggests this is about 75% of the time!Read more
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals.
Finally, you assess which activities are feasible within available budget funding. This communicator’s quick guide to organizational strategic planning will give you valuable insights into the process.Read more
Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.Read more
When putting your communication plan into action, you need to identify your objectives and execute activities that enable you to maximize the results in return for resources expended. This article discusses the broad variables of comms project management, including the use of Gantt and PERT charts. These will provide key insights into implementing communication plans.
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother in cases when an activity is repeated every year, or when senior managers direct something to be done at short notice or when the need for the project seems blindingly obvious. However, it is best for several reasons to ensure you set objectives before embarking on an activity.Read more
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to the 4 key questions below into 1-2 paragraphs comprising a mission or positioning statement. How to write a great mission statement for your new PR firm or corporate PR department.Read more
Repercussions from the COVID pandemic have created a stronger appreciation of the communication role in businesses. CEOs have realized that genuine communication with employees and other stakeholders is essential in this fraught and complex business climate. We have joined the frontline of organizations' response to the COVID-19 crisis. Communicators have gained more access to the C-suite, are sought out for advice by other business units, and have gained new stature, according to research in ...Read more
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.Read more
There are currently strong opportunities for a PR role in recruitment and onboarding. Complicating the recruiting and onboarding picture is the worldwide impact of the coronavirus pandemic. Employees have been obliged to work from home, or the office or in between in hybrid work. As a result, there are continuing uncertainties about the future - all your employees may be feeling insecure, anxious and untethered. Effective internal communication is crucial to overcoming employee uncertainties. ...Read more
One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.Read more
Managing or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -