People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.Read more
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their capabilities. Your team needs to be across the use of digital technology and social media. Corporate communication and PR consulting both require plenty of energy, but that energy needs to be directed at the right level. It needs to start with taking a strategic ...Read more
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...Read more
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.Read more
Many people think creativity is an elusive skill. But you can learn business creativity by applying a simple, but clever formula. Included in this article are outstanding real-life examples based on the formula, which will help you understand and apply the formula for creative success.
It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.Read more
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...Read more
Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.Read more
Annual corporate PR budgeting is a complex process requiring a skillful balance of many factors. This article summarizes a practical approach to developing a corporate PR budget. A sample annual corporate PR budget and budget notes are included at the end of the article. It is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax.Click here to buyRead more
Your organizational mission statement should be about the core solutions your leaders believe you provide in society. A mission statement applies to any large or small business entity. Read in this article some great examples of mission statements and the key role communication plays. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.Read more
Studies show communication is a highly valued function in organizations – but only if the head of PR manages strategically. The single greatest determining factor of excellence is having the expertise required of a strategic manager. Read in this article how to generate strategic value. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.Read more
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under