Annual communication plans

Are biased decisions damaging your results?

15 Nov, 2019 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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How to develop strategic communication capability

15 Nov, 2019 Annual communication plans, PR management, Proving PR value

Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their capabilities. Your team needs to  be across the use of digital technology and social media. Corporate communication and PR consulting both require plenty of energy, but that energy needs to be directed at the right level. It needs to start with taking a strategic ...

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Nine key elements to include in a top annual communication plan

15 Nov, 2019 Annual communication plans

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...

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Clearly define problems to reach best solutions

21 Feb, 2018 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. If you don’t define problems clearly, your response may be fuzzy and superficial. This article provides an easily-understood way of defining problems and opportunities.

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How you can simply become more creative

09 Dec, 2017 Annual communication plans, Communication campaigns, Creativity and innovation

Many people think creativity is an elusive skill. But you can learn business creativity by applying a simple, but clever formula. Included in this article are outstanding real-life examples based on the formula, which will help you understand and apply the formula for creative success. 

It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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How to write a super-quick mission statement for your new PR firm or corporate PR department

12 Oct, 2017 Annual communication plans, PR consulting, PR planning, strategy, budgeting

If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...

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Turn the focus from tactical to strategic for better value

06 Apr, 2017 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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A strategic approach to annual budgeting

02 Mar, 2017 Annual communication plans, PR planning, strategy, budgeting

Annual corporate PR budgeting is a complex process requiring a skillful balance of many factors. This article summarizes a practical approach to developing a corporate PR budget. A sample annual corporate PR budget and budget notes are included at the end of the article. It is available to you in a special Kindle collection of 12 top articles on communication planning for only $11.99 including tax.Click here to buy

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Make communication central to achieving your organization’s mission

02 Mar, 2017 Annual communication plans, PR planning, strategy, budgeting

Your organizational mission statement should be about the core solutions your leaders believe you provide in society. A mission statement applies to any large or small business entity. Read in this article some great examples of mission statements and the key role communication plays. It is available to you in a convenient Kindle collection of 12 top articles on communication planning for only $11.99 including tax. Click here to buy.

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Thinking strategically will increase the value of your communication role

01 Mar, 2017 Annual communication plans, Careers, PR planning, strategy, budgeting, Proving PR value

Studies show communication is a highly valued function in organizations – but only if the head of PR manages strategically. The single greatest determining factor of excellence is having the expertise required of a strategic manager. Read in this article how to generate strategic value. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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