Annual communication plans

The communicator’s quick guide to organizational strategic planning

17 Aug, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, you assess which activities are feasible within available budget funding. Your annual budget generally originates in either ...

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Thinking strategically will increase the value of your communication role

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting, Proving PR value

Studies show communication is a highly valued function in organizations – but only if the head of PR manages strategically. The single greatest determining factor of excellence is having the expertise required of a strategic manager. Read in this article how to generate strategic value. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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Key insights into implementing PR plans

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

When putting your PR plan into action, you need to identify your objectives and execute activities that enable you to maximize the results in relation to resources expended. This article discusses the broad variables of PR project management, including the use of Gantt and PERT charts. You can read the full article in a convenient Kindle collection of 12 top articles on annual communication planning and strategy for only $11.99 including tax. Click here to buy.

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PR objectives more important than ever

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Most PR practitioners are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother in cases when an activity is repeated every year, or when senior managers direct something to be done at short notice or when the need for the project seems blindingly obvious. However, it is best for several reasons to ensure you set objectives before embarking on an activity. The whole ...

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Turn the focus from tactical to strategic for better value

01 Jun, 2020 Annual communication plans, Communication campaigns, PR management, PR planning, strategy, budgeting, Proving PR value

Most business people don’t understand the role of communicators; they usually just see the busy, visible, low-level PR activities, and don’t realize that strategic focus is hugely important to communication planning. This article explains powerful ways you can turn decision-makers’ focus from tactical to strategic for better results. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Setting goals and objectives makes your PR planning more effective

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

Knowing how to set goals and objectives for your communication activities is vital because it enables you to prove the value of your work. This article explains how to write SMART objectives, with many helpful examples to guide your thinking. This article is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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How to sell your communication plan to senior management

01 Jun, 2020 Annual communication plans, Communication campaigns, Proving PR value

A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t get approved by senior management. This was one of the key points made by Angela Sinickas, a US expert on communication planning and measurement. When I brought her out to conduct six workshops around Australia and New Zealand, she always impressed participants with her ‘street-smart’ approach. In true professional ...

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How to write a super-quick mission statement for your new PR firm or corporate PR department

01 Jun, 2020 Annual communication plans, PR consulting, PR planning, strategy, budgeting

If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement: PR firm 1. What industry sectors do you specialize in? [Factual] Eg “My/our firm specializes in consulting to ...

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Opportunities for PR in new staff recruitment and onboarding

01 Jun, 2020 Annual communication plans, Employee engagement, experience, satisfaction, PR planning, strategy, budgeting

I once started a new contract position with an engineering company employing 2,000 people, and as a new arrival I looked with great interest at the recruitment and onboarding process. It was terrible! Communication with me as a new arrival should have been much better - before and after joining them. This experience reinforced to me the importance of internal communication for onboarding new employees, which is the process of integrating new arrivals into ...

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Use information and stakeholder relationships to benefit from office politics

01 Jun, 2020 Annual communication plans, Interpersonal communication, Reputation, trust, stakeholder relations, Workplace relationships

Many people hate office politics. But staying out of office politics may hold back your career. You can see what happens when someone doesn’t play the game sufficiently – they lose influence and credibility. Probably you know people who have made that mistake. As a communicator, especially if you are head of the communication function, you are responsible for building productive relationships throughout the office so you can influence people beyond your formal area ...

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