Communication plans

How to reduce bias in your planning and decisions

21 Jan, 2022 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture. It helps to know how to reduce bias in your planning and decisions, even for apparently simple decisions. Research suggests this is about 75% of the time!

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Organizational strategic planning explained for communicators

17 Aug, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals.

Finally, you assess which activities are feasible within available budget funding. This communicator’s quick guide to organizational strategic planning will give you valuable insights into the process.

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How communication audits make you more valuable

01 Jun, 2020 Annual communication plans, PR measurement, Proving PR value

Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal communication activities to determine how effective they are, and what communication initiatives can help to strengthen engagement levels. Engaged employees are highly involved in, enthusiastic about and committed to their work and workplace, as defined by Gallup Inc., the leading firm specializing in this aspect ...

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You should have a strategic purpose for your media relations campaigns

01 Jun, 2020 Communication plans, Media relations

Like most of life, media relations – or publicity or earned media as it is also called – has grown more complex in recent years. The good news is that this activity has become more scientific and focused over time. And media relations is still extremely important to public communication despite the decline of the newsroom everywhere. Since there are fewer opportunity to get media coverage now, you should ensure your media relations campaigns should have a strategic purpose.

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Biased decisions can damage your results

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. You need to avoid biased decisions that damage your results.

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Better communication improves organizational performance

01 Jun, 2020 Annual communication plans, Business management, Communication campaigns, Internal communication, PR planning, strategy, budgeting

A “stunning majority” of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication. The poll found an astonishing 69% of managers are often uncomfortable when communicating in general with their employees.. These findings underline the fact that better communication improves organizational performance:

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‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

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Defining the problem is the important first step in planning

01 Jun, 2020 Annual communication plans, Communication campaigns, Communication plans, Issues and crises, PR planning, strategy, budgeting

Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many of these need greater depth of thought. They may contain deeper or more complex factors that need resolving – and defining. Therefore, defining the problem is the important first step in planning.

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Nine key elements for building a top annual communication plan

01 Jun, 2020 Annual communication plans, PR planning, strategy, budgeting

Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. This article equips you with nine key elements for building a top annual communication plan.

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How to create better communication value for business units

01 Jun, 2020 Annual communication plans, PR management, PR planning, strategy, budgeting, Proving PR value

Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most senior management is located, and therefore communicators tend to give more attention to corporate influences. But the bulk of revenue is generated by the business or operating units. Therefore, it is important for you to know how to create better communication value for business units.

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