Communication plans

Ask key questions to reach best solutions in business

01 Jun, 2020 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Your media relations campaigns should have a strategic purpose

01 Jun, 2020 Communication plans, Media relations

Like most of life, media relations - or publicity or earned media as it is also called - has grown more complex in recent years. The good news is that this activity has become more scientific and focused over time. Media relations or publicity are the terms for activities that involve liaising directly with the people who are responsible for producing the news and features in the traditional print, radio or television news media. ...

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How to develop strategic communication capability

01 Jun, 2020 Annual communication plans, PR management, Proving PR value

Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their capabilities. Your team needs to  be across the use of digital technology and social media. Corporate communication and PR consulting both require plenty of energy, but that energy needs to be directed at the right level. It needs to start with taking a strategic ...

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How you can use better communication to improve operational performance

01 Jun, 2020 Annual communication plans, Communication campaigns, Internal communication, PR planning, strategy, budgeting

Poor workplace communication is a big cause of company inefficiencies A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication, following an online survey conducted by Harris Poll for Interact. The poll found an astonishing 69% of managers are often uncomfortable when communicating in general with their employees, as shown in the chart below. "More than a third (37%) ...

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How communication audits make you more valuable

01 Jun, 2020 Annual communication plans, PR measurement, Proving PR value

Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal communication activities to determine how effective they are, and what communication initiatives can help to strengthen engagement levels. Engaged employees are highly involved in, enthusiastic about and committed to their work and workplace, as defined by Gallup Inc., the leading firm specializing in this aspect ...

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Defining the problem is the important first step in planning

01 Jun, 2020 Annual communication plans, Communication campaigns, Communication plans, Issues and crises, PR planning, strategy, budgeting

Some communication problems seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater depth of thought. They may contain deeper or more complex factors that need resolving – and defining. One way to cut to the core of the problem or issue is to clearly define it as a problem statement. The problem statement should refer to the main likely impact on your organization, including ...

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Are biased decisions damaging your results?

01 Jun, 2020 Annual communication plans, Communication campaigns, PR planning, strategy, budgeting

People’s biases can cause massive errors in making business decisions, including communication decisions. Experts believe around 75% of major decision-making in business goes wrong due to unperceived biases. This article explains the most common biases in planning and decision-making, and how you can counter them. It is available to you in a convenient Kindle collection of 12 top articles on communication planning and strategy for only $11.99 including tax. Click here to buy.

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How to create better communication value for business units

01 Jun, 2020 Annual communication plans, PR management, PR planning, strategy, budgeting, Proving PR value

Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most senior management is located, and therefore communicators tend to give more attention to corporate influences. But the bulk of revenue is generated by the business or operating units. These units are in the frontline where the customers are, but unfortunately some operational managers hardly ever get a visit ...

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‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

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How to use framing to shape your messaging strategy

01 Jun, 2020 Communication campaigns, Communication plans, Messaging, PR planning, strategy, budgeting

Frames provide a quick and easy way to process information to interpret a message. Developing an overall frame for messaging in a campaign gives you enormous power to focus attention and to influence the message receiver. This article contains practical guidelines and examples on developing effective frames. The article is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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