In this era of growing technological sophistication, we need to keep reminding ourselves that the most effective type of contact is directly with other people. We tend to forget this amid all the clamor on automation; AI; VR; chatbots; smart assistants; robots; smart speakers; WhatsApp, Slack and other communication apps; social media apps, etc. Many aspects of these innovations are positive and useful, especially with an extended audience. But using tech without sufficient ...Read more
Much of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior management realize 'soft' skills are more important qualities in the firm's top employees than tech skills. An article in the Washington Post quoted a post by eminent Professor Cathy Davidson discussing the Google findings. Davidson noted that in its first 15 years after being founded in 1998, Google sought ...Read more
The PRoust Questionnaire Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? As you enter 2018, you might find this time a good opportunity for some light self-reflection. The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. They have posted the responses from ...Read more
The most detailed study of its kind ever undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common PR job titles The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ ...Read more
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under