The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ And yet 'communicator' tends to imply low-level ...Read more
After intensive internal research, Google’s top management were shocked to realize that soft, general skills ranked ahead of STEM and tech skills for achieving stronger organizational performance. Studies by management consultants confirmed the findings. Find out in this article the key soft skills to strengthen in your work, and how you can learn the skills.
The PRoust Questionnaire. Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the shadow of the impact of the COVID-19 pandemic, you might find this time a good opportunity for some light self-reflection. The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. ...Read more
In this era of growing technological sophistication, we need to keep reminding ourselves that the most effective type of contact is directly with other people. We tend to forget this amid all the clamor on automation. Many aspects of these innovations are positive and useful, especially with an extended audience – and especially in the wake of the COVID-19 catastrophe. But using tech without sufficient thought tends to drown out the most vital connection of all – the human, face-to-face connection.Read more
Communication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO)
COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain