The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job titles, used by 28% of members, was ‘communication’ or ‘communications.’ And yet 'communicator' tends to imply low-level ...
Read moreMuch of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior management realize 'soft' skills are more important qualities in the firm's top employees than tech skills. An article in the Washington Post quoted a post by eminent Professor Cathy Davidson discussing the Google findings. Davidson noted that in its first 15 years after being founded in 1998, Google sought ...
Read moreThe PRoust Questionnaire. Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the shadow of the impact of the COVID-19 pandemic, you might find this time a good opportunity for some light self-reflection. The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. ...
Read moreIn this era of growing technological sophistication, we need to keep reminding ourselves that the most effective type of contact is directly with other people. We tend to forget this amid all the clamor on automation; AI; VR; chatbots; smart assistants; robots; smart speakers; WhatsApp, Slack, Zoom and other communication apps; social media apps, etc. Many aspects of these innovations are positive and useful, especially with an extended audience - and especially in the ...
Read moreHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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