Change communication

Layoffs cause a double whammy for PR people

01 Jun, 2020 Change communication

Most professional communicators are aware of the downsides of downsizing. The employees who leave are usually disgruntled and those who remain are often unproductive. Dealing with low staff morale is a major issue for management and the PR staff. Unfortunately, research shows that many retrenchment ('reform') programs aren’t successful. Companies speak of the need to reduce costs, but many find that cutting costs through layoffs is a fruitless strategy as the organisation loses many ...

Read more

Four keys to successful change management

01 Jun, 2020 Change communication

These days we all recognize that we have to change individually and organizationally to keep abreast with the forces of change. This is a continual requirement in our world today. Some top communicators even say the most important role of communicators is to aid change. Change management is notoriously hard to achieve. To use ourselves as an example, it is extremely difficult to break the habits of a lifetime. I’ve just experienced that at ...

Read more

Ten ways to get people to change

01 Jun, 2020 Change communication

How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue in the face, but real change doesn't take hold until people actually change what they do. Some recent research has identified 10 approaches that seem to work. 1. Embrace the power of one. One company I worked with posted 8 values and 12 competencies they wanted employees to practice. ...

Read more

‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

01 Jun, 2020 Annual communication plans, Change communication, PR measurement, PR planning, strategy, budgeting, Reputation, trust, stakeholder relations

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was important to make the changes. He had carefully briefed all managers about the changes and had launched the program with a catchy slogan. But it became obvious a large number of employees were resisting change – the program was heading towards a ...

Read more

Successful change communication in dispersed workplaces

01 Jun, 2020 Change communication

Sometimes you feel your organization is making good progress in the business environment - floating smoothly along through the skies. Other times you feel you are fighting against head winds and turbulence. The past few years have seen organizations everywhere struggling with turbulence - tough economic conditions. As a result, almost every industry has its draining experiences of restructuring, cost saving and efficiency programs intended to prepare organizations to return to growth. One of ...

Read more

Articles, Ideas & Information to boost your career