Change communication

Demand a bigger communication role in change management

01 Jun, 2020 Change communication

Managing organizational change is tough, but there is no escaping it. Every organization’s situation is different and requires a strategy tailored specifically to its unique requirements. This is difficult. One thing is certain – it is time for a bigger communication role in change management.

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How a company used internal communication to drive its survival strategy

01 Jun, 2020 Change communication, Internal communication, Leadership and managerial communication

The global financial recession affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. To survive and pave the way for future success, corporations tightened their belts and try to change strategy in order to ride out the pressures. DuPont is one of those corporations. The company was really hit in September 2008 when the financial system in the United States came close to collapse. Sales in some DuPont ...

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Beware of your organization’s Unwritten Ground Rules

01 Jun, 2020 Change communication, Leadership role

One important factor to consider in your corporate culture is the range of unwritten or unspoken aspects of the culture – your organization’s ‘unwritten ground rules.’ These are the behaviors and routines followed by many employees which may or may not line up with their employer's business 'values.' Unwritten ground rules (UGRs) explain why many corporate vision, mission and values statements, policies and procedures don’t necessarily produce the desired result. Actions speak louder than ...

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Good communication is key to mergers and acquisitions

01 Jun, 2020 Change communication

Good communication is key to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene, and then is vital in the stages. Overwhelming experience indicates directly or indirectly that people issues are the main reason for takeover failures. And communication is central to the people issues. Therefore, good communication is key to successful mergers and acquisitions.

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CEO’s key role in leading change communication, especially in tough times

01 Jun, 2020 Change communication

Destruction of various aspects of people’s lives from the coronavirus catastrophe will persist for years in every society around the world. Every organization is being forced to review all aspects of their business and make dramatic, fundamental changes. These organizations are seeking to negotiate new terms with “lenders, vendors, employees and other parties.” Massive change is underway, and your CEO has a key role in leading change communication, especially in these tougher times.

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Ensure your change communication strategy first aligns with the external business environment

01 Jun, 2020 Change communication

It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in the external business environment. This conveys important authenticity to your employees. They can perceive these pressures for themselves, becoming aware of what is happening elsewhere. Otherwise, they will invariably have doubts about your messaging when you start communicating at the team and individual level. Therefore, you need to set ...

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Senior management support essential for successful change communication

01 Jun, 2020 Change communication

Despite the accumulation of new technological channels, employees still want to see the CEO and senior managers face-to-face more often, according to workplace research. There is no doubt that successful change communication depends on successful relationships with team members.

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Communicate effectively to employees in tough times

01 Jun, 2020 Change communication, Internal communication, Issues and crises

When your organization is under financial pressure it is even more important to communicate well with employees. The COVID-19 crisis has caused employees everywhere to be concerned about the security of their jobs.In their preoccupation with the problems they are prone to circulate rumors and lose productivity by speculating about the impact of the pandemic on them. So what can be done? Many of the uncertainties can be addressed when employers communicate effectively to employees in tough times.

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Downsizing program communication is essential for surviving employees

01 Jun, 2020 Change communication, Internal communication

The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few studies have investigated the perspective of those affected while they are in the midst of turmoil. The feedback from employees affected by downsizing program communication contains some important lessons.

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Four keys to successful change management

01 Jun, 2020 Change communication

These days we all recognize that we have to change individually and organizationally to keep abreast with the forces of change. This is a continual requirement in our world today. Some top communicators even say the most important role of communicators is to aid change. Change management is notoriously hard to achieve. To use ourselves as an example, it is extremely difficult to break the habits of a lifetime. I’ve just experienced that at ...

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