Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Employer branding is a framework for defining, managing and communicating about the total employment relationship with current and prospective employees. Another definition: employer branding is the perception of ...
Read moreHow credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...
Read moreOne of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.
Read moreMost managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top performance from their staff. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to ...
Read moreAs the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and crisis decision-making these days. And if you are a member of your organization’s executive team – a role requiring you to confront operational problems – many decisions would be even more complex and longer-term. So how can you use more innovative ways to reach solutions? Various researchers have developed ...
Read moreIf you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. But middle managers need good lines of communication from top management in order to engage their own staff. Unfortunately, good contact from the top happens far too rarely, according to a 2018 Gatehouse survey of employee engagement and internal communication. Poor ...
Read moreResearch has found it is very important to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and much more productive than those who don’t make a connection. How can a link best be established? Put one person in front of another. Put a recipient in front of a provider, and the beneficial change will happen. Just being aware of the impact your ...
Read moreImage: World Economic Forum 'COVID Action Platform.' More details in the 'Resources' section below. The effects of the catastrophic COVID-19
If you want a high performing organization, you need to engage and inspire your middle managers. They are the key
Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who