Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers attend to their employer brand because it attracts the best applicants for their job openings. Employer branding is how an organization improves its corporate identity, corporate image, and reputation, particularly among target employees. It helps the organization attract the best talents and skills to its workforce. A corporate identity or corporate image is how ...
Read moreCoronavirus-era lockdowns have forced us all to re-evaluate where we work and how we maintain a healthy work-life balance. As unlikely as widespread remote work might have seemed two years ago, this option now defines the work experience of PR professionals the world over. But as lockdown procedures ebb while the vaccine rollout progresses, PR and other organizational managers will be asking whether to return to the office or not. The answer will depend ...
Read moreTeam culture matters much more than you might think. Positive work culture and good communication help a team do much more than just implement their projects; these concepts help team members to excel in their tasks and rise to new heights. Culture is "how we do things around here," according to Gallup consultants. It is what makes your organization special and different from others. Teams with positive cultures have a greater sense of accountability. ...
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Impromptu speaking in business settings can be the most important and influential verbal communication you will ever undertake. This applies in face-to-face and virtual discussions; and internally as well as externally. However, I have seen people botch this too often. It is all-too-easy to fall into the trap of thinking the agenda doesn’t involve you directly, but the talk may swing your way. Not making a worthwhile contribution, even with informal remarks, can cause executive management or clients to doubt your effectiveness, which may obstruct your career progress.
Read moreThe Covid-19 pandemic has hit like the biggest earthquake the workplace landscape has ever experienced. Unlike any industrial or digital revolution we’ve known, this pandemic has fundamentally changed the way most businesses work, and it has forced this change almost overnight. Now stress is no longer the exception, but the norm. The increased freedom and flexibility are great (along with the daily grinding commute to work no longer required), but WFH loneliness, burnout, and ...
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Caught in the middle: Middle managers have a difficult role complying with higher management’s directives while leading and supporting their own team members. This article explains how you can overcome the obstacles and improve your middle manager career prospects.
Read moreAround the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Employer branding is a framework for defining, managing and communicating about the total employment relationship with current and prospective employees. Another definition: employer branding is the perception of ...
Read moreHow credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...
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One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.
Read moreMost managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top performance from their staff. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to ...
Read moreThe COVID pandemic has opened up unexpected business opportunities for small PR firms. On one hand, large organizations have laid
Workplace communication has become a real challenge because the COVID-19 pandemic has shifted most workers to their homes in either
Nowadays, many employees feel left out by the changes in their work environment. Around the world, the work environment has
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