Business management

How to rise in your career as a middle manager out of the frozen quagmire in the middle of your organization

26 Sep, 2020 Business management, PR management

"Middle managers play essential, if unheralded, roles in an organization. If senior leaders set aspirations and strategy, middle managers translate the strategy into concrete business plans, communicate with employees, and manage the business – and most of the people within the business," according to the Boston Consulting Group. Consulting professor Behnam Tabrizi from Stanford University put it more strongly: Over the past 20 years, no group has endured greater pain and humiliation within organizations ...

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Use PR to help build your employer brand

01 Jun, 2020 Business management, Internal communication, Marketing communication, PR planning, strategy, budgeting

Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Employer branding is a framework for defining, managing and communicating about the total employment relationship with current and prospective employees. Another definition: employer branding is the perception of ...

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How credible and trusted are different spokespersons?

01 Jun, 2020 Business management, Media relations, Reputation, trust, stakeholder relations

How credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...

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Ask key questions to reach best solutions in business

01 Jun, 2020 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Coaching your team will produce better results

01 Jun, 2020 Business management, Employee coaching, performance development, PR management

Most managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top performance from their staff. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to ...

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New ways to make tough decisions

01 Jun, 2020 Business management, PR management, PR planning, strategy, budgeting

As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and crisis decision-making these days. And if you are a member of your organization’s executive team – a role requiring you to confront operational problems – many decisions would be even more complex and longer-term. So how can you use more innovative ways to reach solutions? Various researchers have developed ...

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7 tips for getting your top management to communicate better with employees

01 Jun, 2020 Business management, Leadership and managerial communication

If you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. But middle managers need good lines of communication from top management in order to engage their own staff. Unfortunately, good contact from the top happens far too rarely, according to a 2018 Gatehouse survey of employee engagement and internal communication. Poor ...

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Increase workers’ positive perceptions of the impact of their work

01 Jun, 2020 Business management, Employee engagement, experience, satisfaction, Internal communication, Persuasion, influence, motivation

We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their work has a meaningful, positive impact on others, they are happier and more productive than those who don’t make a connection. How can a link best be established? Put a recipient or end user in front of a provider, and the beneficial change will happen, ie enable a worker to ...

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