Business management

New ways to make tough decisions

15 Nov, 2019 Business management, PR management

As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and crisis decision-making these days. And if you are a member of your organization’s executive team – a role requiring you to confront operational problems – many decisions would be even more complex and longer-term. So how can you use more innovative ways to reach solutions? Making tough decisions Various ...

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Coaching your team will produce better results

15 Nov, 2019 Business management, Employee engagement, performance development, PR management

Most managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top performance from their staff. Gallup defines engaged employees as those who are involved in, enthusiastic about and committed to ...

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7 tips for getting get your top management to communicate better with employees

15 Nov, 2019 Business management, PR management

If you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. But middle managers need good lines of communication from top management in order to engage their own staff. Unfortunately, good contact from the top happens far too rarely, according to a 2018 Gatehouse survey of employee engagement and internal communication. Poor ...

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Ask key questions to reach best solutions in business

27 Feb, 2015 Annual communication plans, Business management, Communication campaigns, PR planning, strategy, budgeting

One of the big lessons in communication planning is to get deeply into the topic. A great way to do this is to ask shrewd questions to probe the topic. This article excels by offering you a menu of 70 intelligent questions you can use to reach great outcomes in your campaign. It is available to you in a special Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

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Good internal communication leads to stronger employee engagement and therefore better organizational performance

24 Feb, 2015 Annual communication plans, Business management, Employee engagement, experience, satisfaction, Internal communication, Leadership role, PR planning, strategy, budgeting

Firms with high levels of employee wellbeing consistently achieve superior long-term returns Economics experts report from their global study that "Higher employee wellbeing is associated with higher productivity and firm performance." They found "correlations between employee wellbeing, employee productivity and firm performance across all industries and regions." Writing a 2019 article for the World Economic Forum, George Ward and Christian Krekel from the London School of Economics, and Jan-Emmanuel De Neve from University College ...

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How credible and trusted are different spokespersons?

22 Feb, 2015 Business management, Media relations, Reputation, trust, stakeholder relations

How credible are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well different spokespersons are respected and to focus on the most trusted for best results. You could even keep these results at hand as a reference when planning communication programs. Below is the graph from the annual Edelman Trust Barometer global survey, 2020, which shows the extent to which various sources of ...

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Use PR to help build your employer brand

22 Feb, 2015 Business management, Internal communication, Marketing communication, PR planning, strategy, budgeting

  Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates is to develop an effective employer brand. Employer brand strategy is a good opportunity for corporate communicators to offer strong input. Employer branding is a framework for defining, managing and communicating about the total employment relationship with current and prospective employees. Another definition: employer branding is the perception ...

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