Core communication skills

Written and posted 22 Feb 2015

Framing is a technique of focusing the attention of people within a field of meaning. How something is presented (the ‘frame’) influences the choices people make. Framing is a form of agenda-setting. It is the process by which a communication source defines and constructs a public issue. A framing example is the ‘war on terror’ […]

Written and posted 22 Feb 2015

Get people to make their commitments active, public and voluntary Once someone takes a stand on something or goes on record in favor of a position, they prefer to stick to it. When someone makes a choice actively – a choice that’s spoken out loud or written down or otherwise made explicit – it is […]