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Core communication skills

Framing can create stronger messages

Written and posted 22 Feb 2015

Framing is a technique of focusing the attention of people within a field of meaning. How something is presented (the ‘frame’) influences the choices people make. Framing is a form of agenda-setting. It is the process by which a communication source defines and constructs a public issue. A framing example is the ‘war on terror’ […]

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Core communication skills

Framing can create stronger messages

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