This article was originally published in 2015 and has been completely updated in 2020.
The internet has brought a resurgence of the visual image into our everyday communication. Digital cameras and cell phones with integrated cameras have generated an explosion of images into everyone’s lives. Photographs that accompany text strengthen the impact of your written words.
Photographs offer the benefit of instant and powerful communication. They are indeed worth more than mere words, especially when people’s ability to read and write is not improving. Gen Y is not a good example of a literate generation. The universal use of txt msgs by Gen Y means they cant spl or evn use spl chekrs. Its gdnite to gd spelng.
Good photography is a great investment. When you have completed a $100 million project, for instance, the cost of photographing the project is not even a drop in the bucket. You can keep using the images over and over for many different purposes over a long time. A media release is immediately more usable if you supply a good photo to accompany it.
Some lessons I have learnt from using a good photographer:
I hope these tips help you to make great use of photographs for more impact.
Article updated in 2020.
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under