This article was originally published in 2015 and has been completely updated in 2020.
By Chesa Keane
When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is blogging.
Blogging is a widely used way to get your message out quickly on the internet. There are a number of reasons why blogging works so well for online reputation management:
Understand that blogging is not a replacement for a website but rather an adjunct to an existing web presence or a boost for building a new presence online. It is still recommended that a company provide a core website for visitors interested in your products and services. Think of the blog as the ‘fan club’ that send visitors to your website. The value from putting a little extra work into a supporting blog will show up in increased traffic, a counter to negativity, and additional positioning in search engine results pages. Do it right and you can reverse that negative online reputation in a relatively short period of time.
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