Written and posted 28 Nov 2018

How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the matters for which the communication team has sole responsibility. For example, corporate reputation isn’t valid to use as a full indicator of PR performance because corporate communication is only one […]

Written and posted 6 Nov 2018

The best way to write a headline is to first take the time and effort to learn about the subject so you gain enough perspective on the key elements of the content. This applies to press releases just as much to advertising and marketing material. Legendary copywriter and advertising guru, David Ogilvy, did exactly this, […]

Written and posted 6 Nov 2018

I clearly remember the day as a Corporate Affairs Manager when I did nothing else but attend 5 successive meetings. I felt overwhelmed. It was surreal – but I had no choice except to attend. Nevertheless, appropriate meetings are important, and face-to-face is the best form of contact. 1-on-1 meetings between you as a boss […]

Written and posted 16 Oct 2018

It happens both ways. People dread receiving feedback – but they also dread giving it. Typical feedback conversations, like annual performance reviews, are dreaded by all. For instance, in a 2015 survey of 2,058 US workers (HBR paywall), over a third (37%) of bosses reported they are uncomfortable giving direct feedback/criticism about their employee’s performance […]

Written and posted 16 Oct 2018

If you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. But middle managers need good lines of communication from top management in order to engage their own staff. Unfortunately, good contact from […]

Written and posted 12 Sep 2018

A wildly misused word is “disaster.” (“Crisis” is another similarly misused word, but that’s the subject of other discussions.) “Disaster” is used in the public arena to describe almost any negative situation. News media and social media use it to exaggerate, especially where images are available to dramatize. Common use of the word today is […]

Written and posted 11 Sep 2018

As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and crisis decision-making these days. And if you are a member of your organization’s executive team – a role requiring you to confront operational problems – many decisions would be even […]

Written and posted 10 Sep 2018

Most managers and team leaders don’t know how to manage their staff well. Research consistently shows this. For instance, global surveys by Gallup performance management consultancy show that around 85% of all employees are not engaged or are actively disengaged at work. An astounding figure! Likewise, many senior communicators don’t know how to draw top […]

Written and posted 10 Sep 2018

The rise of social media and online commentary avenues like blogs and websites mean that bad news travels a long way quickly. Such bad news is often inaccurate or sensationalized. Companies worldwide consider reputation damage as their top risk management concern, according to Aon’s Global Risk Management Survey in 2017.  Reputation risk leads to share […]

Written and posted 10 Sep 2018

To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. Image: BigTunaOnline/shutterstock.com Such tools include advanced search engine marketing tools like Moz Keyword Explorer and the Google Keyword Planner, but these are probably more sophisticated than you need. Other free tools include: Sharethrough Headline […]