What’s your viewpoint? Gain personal PR insights with these questions

June 1, 2020

The PRoust Questionnaire.

Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the shadow of the impact of the COVID-19 pandemic, you might find this time a good opportunity for some light self-reflection.

The PRoust Questionnaire has been developed by the editors of the PR Conversations blog, where you can join in discussion on a range of communication topics. They have posted the responses from 25 prominent practitioners over the past couple of years. The questions provide a quick insight into a person’s interests and point of view, as well as their role, professional beliefs and values.

Now you can also answer these questions for yourself for your own bit of fun – and insights. See if your friends might like to try it as well.

The PRoust Questionnaire name as a form of interview has its origins in responses given by the French writer, Marcel Proust. The PR Conversations editors (and later on, I) have adapted the original idea with questions offering a communication perspective.

Marcel Proust


  1. What are your outstanding characteristics as a PR practitioner?
  2. What is your biggest fault as a PR practitioner?
  3. What is your favorite activity in PR?
  4. Why do you work in PR?
  5. What is your idea of PR bliss?
  6. What do you regard as the lowest depth of misery in PR?
  7. What qualities do you most admire in PR practitioners?
  8. What qualities do you most dislike in PR practitioners?
  9. Which organization do you think has great public relations?
  10. Which real, historical or fictional person or brand would you like to give a reputation makeover?
  11. Which PR club, association or group/s do you belong to—and why?
  12. What’s the best career decision you have ever made?
  13. What are the main skills and abilities do you think tomorrow’s PR leaders need?
  14. How would you describe the current state of public relations?
  15. What is your PR motto?

Top photo by Glenn Carstens-Peters on Unsplash.

Kim Harrison

Kim J. Harrison has authored, edited, coordinated, produced and published the material in the articles and ebooks on this website. He brings his experience in professional communication and business management to provide helpful insights to readers around the world. As he has progressed through his wide-ranging career, his roles have included corporate affairs management; PR consulting; authoring many articles, books and ebooks; running a university PR course; and business management. Kim has received several international media relations awards and a website award. He has been quoted in The New York Times and various other news media, and has held elected positions with his State and National PR Institutes.

Content Authenticity Statement. AI is not knowingly used in the writing or editing of any content, including images, in these newsletters, articles or ebooks. If AI-produced content is contained in any published form in future, this will be reported to readers.

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