What to do when your sponsorship proposal is rejected

June 1, 2020

Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances.

Rather than being a catastrophe, a rejection can be an opportunity to learn from the experience and could possibly be an opportunity to develop a relationship with the company.

Kim Harrison

Kim J. Harrison has authored, edited, coordinated, produced and published the material in the articles and ebooks on this website. He brings his experience in professional communication and business management to provide helpful insights to readers around the world. As he has progressed through his wide-ranging career, his roles have included corporate affairs management; PR consulting; authoring many articles, books and ebooks; running a university PR course; and business management. Kim has received several international media relations awards and a website award. He has been quoted in The New York Times and various other news media, and has held elected positions with his State and National PR Institutes.

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Further Reading

Enhancing Sponsorship Proposals and Attracting Opportunities

I usually write articles for sponsorship seekers (my ebook on "How to win corporate sponsorship" is my second biggest seller), but most communicators act on behalf of sponsorship givers rather than seekers. In my own experience as a corporate affairs manager with...

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