Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances.
Rather than being a catastrophe, a rejection can be an opportunity to learn from the experience and could possibly be an opportunity to develop a relationship with the company.
Kim J. Harrison has authored, edited, coordinated, produced and published the material in the articles and ebooks on this website. He brings his experience in professional communication and business management to provide helpful insights to readers around the world. As he has progressed through his wide-ranging career, his roles have included corporate affairs management; PR consulting; authoring many articles, books and ebooks; running a university PR course; and business management. Kim has received several international media relations awards and a website award. He has been quoted in The New York Times and various other news media, and has held elected positions with his State and National PR Institutes.
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Further Reading
Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your sponsorship is actually something else, and how you can clarify your understanding. The public relations literature...
Well done! A very gratifying sign is when a potential sponsor agrees to meet, either in person, by phone or in a Zoom meeting (especially in COVID times). Large companies usually receive dozens of proposals every week, so you have done well to attract interest....
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