What to do when your sponsorship proposal is rejected

June 1, 2020

Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances.

Rather than being a catastrophe, a rejection can be an opportunity to learn from the experience and could possibly be an opportunity to develop a relationship with the company.

Kim Harrison

Kim J. Harrison has authored, edited, coordinated, produced and published the material in the articles and ebooks on this website. He brings his experience in professional communication and business management to provide helpful insights to readers around the world. As he has progressed through his wide-ranging career, his roles have included corporate affairs management; PR consulting; authoring many articles, books and ebooks; running a university PR course; and business management. Kim has received several international media relations awards and a website award. He has been quoted in The New York Times and various other news media, and has held elected positions with his State and National PR Institutes.

Content Authenticity Statement. AI is not knowingly used in the writing or editing of any content, including images, in these newsletters, articles or ebooks. If AI-produced content is contained in any published form in future, this will be reported to readers.

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Further Reading

How you can use AI for your sponsorship proposals

Corporate sponsorship can be a valuable marketing tool for brands to strengthen their image, create greater brand awareness, connect with their target audience, and ultimately increase sales and revenue. On the other side of the fence, raising funds for worthwhile...

How to calculate sponsorship fees

Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which sounds better to a prospect. It is a crucial factor in the success of a sponsored event and can be difficult to...

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