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Latest Articles
How to calculate the importance of your stakeholders
Listening to stakeholders is your important first step Determining the attitudes of stakeholders and their likely reactions to organizational policies and projects is a vital part of establishing...
Stakeholder feedback is crucial for setting direction
Inequality leading to major disruption Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by...
Have we reached celebrity saturation?
The mass media are awash with celebrities and celebrity events. Celebrities seem to be everywhere. Reality TV has created fame for many non-entities. Reality shows in most Western countries have...
Strengthen your PR management skills
What you need to be a good leader Leadership is the process of directing and influencing the tasks of group members. Leadership must involve other people – staff or followers. It is the act of...
The wider leadership potential of the effective public relations manager
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager,...
How to make a top strategy presentation
One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues. How to...
Becoming the boss
When we get promotion at work, life becomes more stimulating, challenging and complicated. One of the key aspects of our new role is how to handle the vital relationships with the people who were...
Do your employees understand how their work contributes to organizational outcomes?
Although engaged much of the time in day-to-day tasks, most communicators believe we are making a significant contribution to the achievement of our organization’s goals. Through communication,...