When you’re in the office, you have many opportunities to exchange recognition and appreciation with your team members. But it’s much harder to do this… Read More
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and… Read More
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities… Read More
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the… Read More
People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available… Read More
Your transferable job skills are critical to your success in finding and keeping a job. You have to convince employers of the skills you have,… Read More
All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph… Read More
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