Help your remote workers feel more engaged with more active employee recognition
When you’re in the office, you have many opportunities to exchange recognition and appreciation with your team members. But it’s much harder to do this… Read More
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7 tips to increase your productivity in PR brainstorming sessions
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and… Read More
Understand market segmentation better for stronger marketing communication
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities… Read More
How to use features and benefits in your marketing communication
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the… Read More
6 strategies to boost PR employee retention by keeping staff engaged
The global PR industry is dealing with a pandemic of its own - how to retain key talent, according to the ICCO World PR Report… Read More
How to use more emotional words to strengthen your messages
People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available… Read More
How to write stronger article endings
As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5… Read More
Qualities in a boss that team members want to see
Different people want to see different traits in a leader. Some want their boss to be relaxed, some want their boss to push them… Read More
What are transferable job skills, and how to make the most of them?
Your transferable job skills are critical to your success in finding and keeping a job. You have to convince employers of the skills you have,… Read More
How you can achieve stronger impact at the start of your articles
All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph… Read More
