Mastering Soft Skills in an Evolving Technological Landscape
As technology rapidly features more in our daily lives, a natural response would be to fit jobs into the gaps that technology can’t handle very… Read More
Latest Articles
5 Helpful Guidelines for Improved Resource Allocation
Resource allocation sounds like a quite unsexy topic. Yet it is one of the most important and most political elements of planning and execution at… Read More
Commentary
Transformation of Communication: Adapting to Global Challenges
By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional Council. How is our profession transforming?… Read More
Unlock the Power of Social Media for Business Communication
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize… Read More
How remote PR teams can improve internal communication
Remote work has become the norm for many organizations across the globe because it can benefit employers as well as their workers. Not everyone is… Read More
Mastering the Art of Successful Rebranding and Audience Retention
Rebranding can take many forms: It can be just choosing a new name, but it can also be the implementation of an entirely new business… Read More
24 Essential Digital Tools for PR and Communication Professionals
PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted… Read More
Framing Messages and Techniques for Strong Communication
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
George Orwell’s Timeless Advice on Good Writing
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen eight-four, which… Read More
5 PR Content Marketing Strategies for Success
The Covid pandemic and the Ukraine invasion have crashed into many people’s lives around the world. As a result, organizations have had no choice but… Read More
