How to create a strong message strategy in campaigns

Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns.

Key messages are the foundation of your communication strategy and should be used in all communication activity. They are not taglines. Key messages aren’t appropriate to be memorized and repeated word-for-word, but should be used as guidelines so they can be included naturally into conversations.

So what are key messages? They are the essence of what you wish to communicate, bearing in mind that communication is not about what you say or send; communication is about what the receiver perceives it to be and what they do with it.

You can read the full article in a convenient Kindle collection of 12 top articles on communication campaigns for only $11.99 including tax. Click here to buy.

Comments are closed.
Get awesome actionable insights delivered monthly to your inbox.

It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.

When you have provided your details, click on “Subscribe” and you will receive an email message from us asking you to confirm your subscription.

Name(Required)
Connections Newsletter

Monthly updates for you!

Get awesome actionable insights delivered monthly to your inbox.

It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.

"*" indicates required fields

Name*