How easy is it to start a blog?

How easy is it to start a blog? Starting and maintaining a blog – while definitely worth the effort (and fun, too!) – isn’t as easy as it looks.

Blogs take time! Almost all blogging experts say the actual writing is the hardest part about keeping a blog. Blogs need fresh content – constantly. Developing that content – and making it pithy and relevant – is not something you can do in your “spare” time.

Blogs forge connections. You need to read other blogs and sometimes comment on what you read. Due to these comments, people can find your own blog and comment on what you write. This means you are forming personal connections with people (and their companies) you wouldn’t have known otherwise.

Blogs require linking. If you want a successful blog (one that people read and post comments to), you have to link, link, link to other blogs, Websites, research reports, news items, and the like. Otherwise, you’ll remain a lone voice in the wilderness. When you link to other people, they in turn will link back to you, which helps increase your exposure in the blogosphere. (All this linking means you’ll spend considerable time finding information of interest to which you can link.)

Blogs increase ‘transparency.’ Blogs let people see, upfront and in person, your company, its values, and how it responds to complaints and negative feedback.

This transparency is good and bad, depending on how many adverse comments people make about your organization.

Blogs require marketing. Like newsletters and websites, you build blog readership via marketing and PR. Depending on your blog, your company, and how much effort you put in, it can take 3-12 months (or more) to build readership and links back to your blog.

Overall, the advantages of having a blog, if you have the time and resources to maintain it, outweigh the disadvantages.


My article, “Capitalize on the power of blogging,” gives you many insights into the benefits of being a regular blogger. Useful reading.

Remember that much blog advice relates to small/medium businesses seeking to earn revenue from their blog, as opposed to the corporate business environment in which typical PR pros operate.

How to Start A Blog

How to Start a Blog for Beginners

How to Start a Blog (in 2020): The Free Beginner’s Guide

How To Start a Blog – Beginner’s Guide for 2020

How to start a blog that makes money (lessons learned)

Blogging for Dummies: Tips and Strategies for Starting a Blog From Scratch

45 Things I Wish I Knew Before Starting a Blog: How to Start a Blog for free in 2020 and Get to 400,000 Visits/Month, Like We Did

Tricks to find guest blogging opportunities and tools for keyword generator

How to build a website (blog) from scratch: A step-by-step guide

How to Promote an Article: 76 Content Promotion Strategies for Blog Content – by Andy Crestodina, 2020, Orbit Media

Boost your career with actionable insights delivered monthly to your inbox

Join 5000 subscribers around the world and subscribe to the free monthly Cutting Edge Insights newsletter! 

By signing up, you will receive expert advice, tips, information and news on practical business communication and management from award-winning author, Kim J. Harrison. 

Simply fill out the form below and check your inbox for a confirmation email.

*All fields shown below are required


Monthly updates for you!

Get awesome actionable insights delivered monthly to your inbox.

It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.

"*" indicates required fields