Adding a ‘P.S.’ to a direct mail letter or email is a powerful way to reinforce the impact. The P.S. is one of the most important elements in a persuasive document, so don't underestimate its...
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether written, spoken, illustrated, or signed – is...
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen...
As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5 Ws and at least one H, which is based on the first...
All professional communicators know the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial because it immediately attracts the...
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial attention and are likely...
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and even pretentious? I had some fun remembering...
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask my advice on this. There is...
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