Capitalize on free sources for online images
Visual images and videos have quickly become important to the usefulness of PR material to journalists and to your own readers. Words used to be… Read More
Visual communication
Free visual media tools and useful stock photos
If you are seeking free stock images for your website, newsletter, brochure etc, this resource from Chasing Heartbeats Photography contains links to a generous number… Read More
What type of logo is most effective?
A well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential… Read More
Ways your visual content will boost your blog posts
Anastasiia Polokhlyvets contributed this article: Today, text-only posts in a blog don’t work well. As a result, this is the top problem to tackle for… Read More
5 reasons to add images to social media
Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a… Read More
Visual content makes you a more effective internal communicator
One of the managers I admire tries to explain concepts by using a marker pen and whiteboard – in his office or in a larger… Read More
Get the picture? Maintain a database of photos to use in issues and crises
Most crisis plans overlook the critical need for handling visual images. I’m a writer by nature, and I tend to see things in terms of… Read More
Visual images will interest media in your news angle
If you are like most public relations people, you tend to think in terms of words when you pitch story ideas to news media. I… Read More
Use photographs for greater impact
Good commercial photography is a great business investment. When you have completed a $100 million project, for instance, the cost of photographing the project is… Read More
Guide to infographics: 3 essential tips for creating them
By Aubrey Phelps Although they don’t represent anything particularly new in the presentation of visual material, infographics are a good way to simplify data and… Read More