Free visual media tools and useful stock photos
If you are seeking free stock images for your website, newsletter, brochure etc., the website for Chasing Heartbeats Photography contains links to a generous number… Read More
Visual communication
What type of logo is most effective?
A well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential… Read More
Ways your visual content will boost your blog posts
Anastasiia Polokhlyvets contributed this article: Today, text-only posts in a blog don’t work well. As a result, this is the top problem to tackle for… Read More
5 reasons to add images to social media
Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a… Read More
Visual content makes you a more effective internal communicator
One of the managers I admire tries to explain concepts by using a marker pen and whiteboard – in his office or in a larger… Read More
Get the picture? Maintain a database of photos to use in issues and crises
Most crisis plans overlook the critical need for handling visual images. I’m a writer by nature, and I tend to see things in terms of… Read More
Harnessing the Power of Visual Images in Media Pitches
If you are like most public relations people, you tend to think in terms of words when you pitch story ideas to news media. I… Read More
The Art of Impactful Commercial Photography
Good commercial photography is an excellent business investment. When you have completed a $100 million project, for instance, the cost of photographing the project is… Read More
Master the Art of Creating Engaging Infographics
By Aubrey Phelps Although they don’t represent anything particularly new in the presentation of visual material, infographics are a good way to simplify data and… Read More
17 Expert Tips for Captivating Photos and Videos
There’s a good reason why most corporate communications don’t include images. “Most communicators have been trained in words,” Suzanne Salvo, co-owner of Salvo Photography, told… Read More
