The dollar amount a sponsor gives to an event is only the starting point. Usually a sponsor will spend an amount over and above the sponsorship fee to maximize the return on their investment in...
I usually write articles for sponsorship seekers (my ebook on "How to win corporate sponsorship" is my second biggest seller), but most communicators act on behalf of sponsorship givers rather...
Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which sounds better to a prospect. It is a crucial...
Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as thought starters for you. You can use the benefits in...
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