Spread your sponsorship net more widely
Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the… Read More
Sponsorship
Focus on what you can do for a potential sponsor rather than what they can give you
One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be… Read More
When your sponsorship is actually something else
Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your… Read More
Meeting with a potential sponsor for the first time
Well done! A very gratifying sign is when a potential sponsor agrees to meet, either in person, by phone or in a Zoom meeting (especially… Read More
How to overcome a weak sponsorship negotiation position
Negotiation with potential major sponsors tends to be a one-sided process. The sponsor invariably holds the upper hand because they know there are dozens of… Read More
Leveraging will produce greater value to sponsors
The dollar amount a sponsor gives to an event is only the starting point. Usually a sponsor will spend an amount over and above the… Read More
Sponsors: Attract better sponsorship proposals
I usually write articles for sponsorship seekers (my ebook on "How to win corporate sponsorship" is my second biggest seller), but most communicators act on… Read More
How to calculate sponsorship fees
Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which… Read More
Many benefits you can offer sponsors
Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as… Read More
What to do when your sponsorship proposal is rejected
Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances. Rather than being a catastrophe, a rejection can be… Read More