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Sponsorship

How to calculate sponsorship fees

Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which sounds better to a prospect. It is a crucial...

Many benefits you can offer sponsors

Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as thought starters for you. You can use the benefits in...

Spread your sponsorship net more widely

Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the investment. The solution: take a more...

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