I usually write articles for sponsorship seekers (my ebook on "How to win corporate sponsorship" is my second biggest seller), but most communicators act on… Read More
Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which… Read More
Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances. Rather than being a catastrophe, a rejection can be… Read More
Good communication is vital in planning for a sponsored event or activity. Sponsorship receivers/rights holders/ property holders should add value by bringing all the sponsors… Read More
Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the… Read More
Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your… Read More