Sponsorship

Corporate sponsorship can be a valuable marketing tool for brands to strengthen their image, create greater brand awareness, connect with their target audience, and ultimately increase sales and...

Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances. Rather than being a catastrophe, a rejection can be an opportunity to learn from...

Good communication is vital in planning for a sponsored event or activity. Sponsorship receivers/rights holders/ property holders should add value by bringing all the sponsors of an event...

The secret to successful sponsorship proposals is to invest the time to get to know your prospects and what they want. You need to do your homework! If you are seeking to land a major...

Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the investment. The solution: take a more...

One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be focusing on the commercial benefit you can offer them and their...

Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your sponsorship is actually something else, and how...

Well done! A very gratifying sign is when a potential sponsor agrees to meet, either in person, by phone or in a Zoom meeting (especially in COVID times). Large companies usually receive dozens...