How to calculate sponsorship fees
Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which… Read More
Sponsorship
Many benefits you can offer sponsors
Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as… Read More
What to do when your sponsorship proposal is rejected
Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances. Rather than being a catastrophe, a rejection can be… Read More
Bring your sponsors together for added value
Good communication is vital in planning for a sponsored event or activity. Sponsorship receivers/rights holders/ property holders should add value by bringing all the sponsors… Read More
The approach you need to make a winning sponsorship proposal
The secret to successful sponsorship proposals is to invest the time to get to know your prospects and what they want. You need to do… Read More
Spread your sponsorship net more widely
Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the… Read More
Focus on what you can do for a potential sponsor rather than what they can give you
One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be… Read More
The Impact and Benefits of Sponsorship Marketing
Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your… Read More
Tips for Your First Meeting with a Potential Sponsor
Well done! A very gratifying sign is when a potential sponsor agrees to meet, either in person, by phone or in a Zoom meeting (especially… Read More
Sponsorship Negotiations: Overcoming a Weak Position
Negotiation with potential major sponsors tends to be a one-sided process. The sponsor invariably holds the upper hand because they know there are dozens of… Read More
