Sponsorship

I usually write articles for sponsorship seekers (my ebook on "How to win corporate sponsorship" is my second biggest seller), but most communicators act on… Read More

Determining the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best termed the ‘investment,’ which… Read More

Are you scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as… Read More

Sponsorship proposals are rather like job applications – you will always get more knock-backs than acceptances. Rather than being a catastrophe, a rejection can be… Read More

Good communication is vital in planning for a sponsored event or activity. Sponsorship receivers/rights holders/ property holders should add value by bringing all the sponsors… Read More

The secret to successful sponsorship proposals is to invest the time to get to know your prospects and what they want. You need to do… Read More

Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the… Read More

One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be… Read More

Sponsorship can be the most effective form of marketing when handled well. It can become a nightmare when handled badly! Read here about when your… Read More

Well done! A very gratifying sign is when a potential sponsor agrees to meet, either in person, by phone or in a Zoom meeting (especially… Read More