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Use caution before committing to Twitter

Acerbic New York blogger BL Ochman has compiled a list of reasons why organizations should think carefully before plunging into the use of Twitter for marketing and communication activities. No...

Tips for getting more out of LinkedIn

Whether you’re a consultant, freelancer, business owner or corporate employee, LinkedIn is a great place to meet people, forge solid business connections, and showcase your expertise. To get more...

Adopting a social media mindset

Social media experts acknowledge that social media tools can unleash forces that are difficult to control. Giving everyone a voice can challenge the worldview of people who are used to calling...

5 reasons to add images to social media

Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are...

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