Social media experts acknowledge that social media tools can unleash forces that are difficult to control. Giving everyone a voice can challenge the worldview of… Read More
Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a… Read More
What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool… Read More
After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found… Read More
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the… Read More
Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too… Read More
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