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How to respond to a social media attack

Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the wider business world....

Simple ways to measure social media ROI

Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not everyone in PR is a whiz or even...

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