Social media has become vital in crisis response
After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found… Read More
Social media
Ensure your URL is included in your media release
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
How to respond to a social media attack
Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the… Read More
How to create an editorial calendar for your blog
Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too… Read More
Simple ways to measure social media ROI
Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not… Read More
Use this generous raft of social media tools
You might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on… Read More
How to find top influencers for your next social media campaign
Influencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an… Read More
The social media release is designed to maximize online value
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press… Read More
How to lift your personal online reputation
Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play.… Read More
People trust social media more than advertising
In his keynote address at the recent New England Direct Marketing Association conference, Paul Gillin, author of The New Influencers, talked about the impact of… Read More
