After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found… Read More
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the… Read More
Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too… Read More
Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not… Read More
Influencer marketing is when companies partner with influencers to increase brand awareness or conversions among a specific target audience. Marketers accomplish this through sponsoring an… Read More
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press… Read More
Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play.… Read More
In his keynote address at the recent New England Direct Marketing Association conference, Paul Gillin, author of The New Influencers, talked about the impact of… Read More
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