10 ways to make your Facebook landing page dynamic
Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means...
Social media
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12 free social media tools to make your life easier
With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the...
Social media has become vital in crisis response
After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found that landlines were down. What could be done to reach...
Ensure your URL is included in your media release
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the...
How to respond to a social media attack
Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the wider business world....
How to create an editorial calendar for your blog
Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too soon. Using information from media...
Simple ways to measure social media ROI
Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not everyone in PR is a whiz or even...
Use this generous raft of social media tools
You might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on it. I don’t get involved with it much at this stage because I am already...