Social media

How to leverage social media as a business communication tool

Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize… Read More

Social media

Social media etiquette to guide you

Social media has changed the way people interact with one another in ways never thought imaginable. Not only has it allowed us to communicate and… Read More

Social media

10 ways to make your Facebook landing page dynamic

Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing)… Read More

Social media

12 free social media tools to make your life easier

With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s… Read More

Issues and crises

Social media has become vital in crisis response

After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found… Read More

Media relations

Ensure your URL is included in your media release

In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More

Issues and crises

How to respond to a social media attack

Social media has become much more volatile thanks to the Tweeter-in-Chief. This is especially true politically, but it's also true in marketing, communication, and the… Read More

Social media

How to create an editorial calendar for your blog

Maintaining a regular blog with a supply of useful comment and information is demanding. Like any regular publication the deadlines seem to arrive all too… Read More

Social media

Simple ways to measure social media ROI

Social media marketing expert Danny Brown wrote this valuable blog post about simple and immediate ways you can measure ROI on social media activities. Not… Read More

Social media

Use this generous raft of social media tools

You might think I don’t write much about social media – and you would be right. I don’t profess to be a great expert on… Read More

Social media

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