Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize those that...
Social media has changed the way people interact with one another in ways never thought imaginable. Not only has it allowed us to communicate and share with people all over the world, but it also...
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press release. It is not a dramatic change...
Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play. The...
In his keynote address at the recent New England Direct Marketing Association conference, Paul Gillin, author of The New Influencers, talked about the impact of social media. One of his key...
Acerbic New York blogger BL Ochman has compiled a list of reasons why organizations should think carefully before plunging into the use of Twitter for marketing and communication activities. No...
Whether you’re a consultant, freelancer, business owner or corporate employee, LinkedIn is a great place to meet people, forge solid business connections, and showcase your expertise. To get more...
In your marketing communication activities, if you want to be a part of the social media conversation, you need to know how to use social sites effectively to engage with your audience and build...
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