Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize those that...
Social media has changed the way people interact with one another in ways never thought imaginable. Not only has it allowed us to communicate and share with people all over the world, but it also...
Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright. It's a well-known fact that people are...
What are the key social media tools that PR professionals need to go from bumbling amateur to results-driven superstar? 1. Google Analytics The standard tool for website statistics, Google...
Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means...
With the myriad tools available to help you with social media, often it’s hard to know which ones to try. People ask me whether there’s “an app for that,” and I love when I can give them the...
After a major earthquake hit Japan in March 2011, followed by a terrifying tsunami, many people tried to call their loved ones but soon found that landlines were down. What could be done to reach...
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important for bloggers that you include a link to the...
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