Well, well...the threat of a virus pandemic never entered experts' minds, not to mention the mind of the average person. All other risks have paled in comparison. Nevertheless, other risks still...
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal...
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals have to deal with endless...
One of the toughest tasks we face as a PR professional is proving the value of our work. Research overwhelmingly shows that PR is worth many times its cost to employers and clients. But PR...
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager,...
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who gives the briefing may not understand much...
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their...
One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving our value is one of the...
No products in the cart
