A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t get approved by senior management. This was...
Proving our worth as communicators can be a real challenge, especially during tough economic times, but some astute professionals ensure they can prove the value of their work by using some...
From "the press release is dead" to "PR is dead. Long live SEO" (or variations on those themes), there have been some catch phrases and other memes going around to suggest that public relations...
One of the crucial tests of a communicator is winning the approval for a high-level recommended strategy, whether it relates to communication or more general management issues. A bullet proof way...
Every professional communicator is surrounded by people who don’t understand communication. Executives from operations, accounting, finance, administration, HR, legal, sales and marketing really...
When I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss. He was only interested...
Influence at work is an elusive quest. We all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential,...
One of the biggest issues facing us as communication professionals is how to gain greater influence within our own organization. Our work is largely intangible, based on strengthening...
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