Ways to promote your value to the organization
Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by...
Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by...
One of the most difficult things we face as communicators is how to prove the value of our work. The value of much that we do is subjective; it is intangible and not measurable - or at least not...
Well, well...the threat of a virus pandemic never entered experts' minds, not to mention the mind of the average person. All other risks have paled in comparison. Nevertheless, other risks still...
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal...
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals have to deal with endless...
One of the toughest tasks we face as a PR professional is proving the value of our work. Research overwhelmingly shows that PR is worth many times its cost to employers and clients. But PR...
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager,...
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who gives the briefing may not understand much...
No products in the cart