How to get senior management to act on your crisis communication plan
Well, well...the threat of a virus pandemic never entered experts' minds, not to mention the mind of the average person. All other risks have paled… Read More
Proving PR value
How communication audits make you more valuable
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to… Read More
Thinking strategically will increase the value of your communication role
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals… Read More
Proving the value of your PR work
One of the toughest tasks we face as a PR professional is proving the value of our work. Research overwhelmingly shows that PR is worth… Read More
The wider leadership potential of the effective public relations manager
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you… Read More
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
How to develop strategic communication capability
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with… Read More
You can now clearly show how communication adds to business value
One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving… Read More
Internal communication starved of resources: Here’s how you can gain more funding
The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC… Read More
Too many senior executives don’t understand the good value of PR: Here’s how you can gain more executive support
Recent (undated) research by Releasd found too many senior executives don't understand the good value of PR, and therefore they don’t have a good opinion… Read More