Ways to promote your value to the organization
Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by...
Proving PR value
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Prove the Value of Communication: Strategies, ROI Measurement, and Performance Evaluation
One of the most difficult things we face as communicators is how to prove the value of our work. The value of much that we do is subjective; it is intangible and not measurable - or at least not...
How to get senior management to act on your crisis communication plan
Well, well...the threat of a virus pandemic never entered experts' minds, not to mention the mind of the average person. All other risks have paled in comparison. Nevertheless, other risks still...
Enhancing Employee Engagement through Communication Audits
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal...
Thinking strategically will increase the value of your communication role
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals have to deal with endless...
Proving the Value of PR Work: Strategies for Success
One of the toughest tasks we face as a PR professional is proving the value of our work. Research overwhelmingly shows that PR is worth many times its cost to employers and clients. But PR...
The wider leadership potential of the effective public relations manager
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager,...
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who gives the briefing may not understand much...