Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who gives the briefing may not understand much...
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with the potential to develop their...
One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving our value is one of the...
The evidence is in plain sight. Good internal communication (IC) creates high levels of employee engagement, which in turn lifts organizational performance outcomes. Key IC drivers of employee...
Recent (undated) research by Releasd found too many senior executives don't understand the good value of PR, and therefore they don’t have a good opinion of our value. In view of this, it is...
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most...
It is not easy to get senior management to listen to communicators about the importance of crisis communication plans. Quite often, executives will perceive crises and emergencies only in terms...
Your boss is the most important person in your job. You can influence this relationship to be productive, effective and satisfying to both and you boss. 'Managing up' or 'managing upwards' is the...
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